Appy Fizz: Earth vs Sun
Advertising Agency: Creativeland Asia, Mumbai, India
Executive Creative Directors: Sajan Raj Kurup
Creative Directors: Anu Joseph
Copywriters: Sajan Raj Kurup
Art Director: Payal Juthani
Illustrator: Lokesh Karekar
Account Supervisor: Jay Gala


15 Comments
Somehow I got stucked and thought to my self "WTF".
Congrats to the illustrator, the only winner.
Plain stupid
Doin' it for the points
Buy Appy Fizz, get free ice-maker. Put ice-maker in fridge to make ice. Get fridge to release CFC's. End up doing more harm than good. Great ad... NOT!
Ohhhh...wordplay! How original
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I think; therefore I am
may be ad is good but fizzes selling point does not match with the social message - "Chill " is the word that matches
www.valayam.com
www.valayam.com, www.valayam.com/blog
I still don't get it
what's this ad about..
outsmart me, if you can
illustrations are good enough to make me want to read the copy but after this whole campaign i'm still left empty, yearning, wondering, "what the fuck is appy fizz?"
is it just me or does this campaign make no logical sense at all??
Make ice in a freezer using, "electricity" produced using most probably fossil fuels considering that India barely has any nuclear reactors. So basically this campaign is asking people to add to global warming...isn't it??
But great illustrations
wordplay isnt so creative anymore....
Well, Notorious....to answer your question. Appy Fizz is an apple drink from India. Always supposed to be served chilled. Hope this helps. :)
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I think; therefore I am
nice art but pointless. rather bizarre i would say. whats the claim?
Nice ads....art is lovely.... Very different from rest.
Nice ads....art is lovely.... Very different from rest.
this bottle looks like containing mobile oil rather than some drink.
thats it
"Now that depends on whether you have or not our free icemaker." Poor grammar.