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Appy Fizz: Earth vs Sun

Appy Fizz: Earth vs Sun
Your rating: None Average: 5.2 (28 votes)

Advertising Agency: Creativeland Asia, Mumbai, India
Executive Creative Directors: Sajan Raj Kurup
Creative Directors: Anu Joseph
Copywriters: Sajan Raj Kurup
Art Director: Payal Juthani
Illustrator: Lokesh Karekar
Account Supervisor: Jay Gala

15 Comments

Guest's picture

Somehow I got stucked and thought to my self "WTF".

Congrats to the illustrator, the only winner.

Disco Munky's picture 3934 pencils
2

Plain stupid

Doin' it for the points

Guest's picture
1

Buy Appy Fizz, get free ice-maker. Put ice-maker in fridge to make ice. Get fridge to release CFC's. End up doing more harm than good. Great ad... NOT!

CurryJ's picture 959 pencils

Ohhhh...wordplay! How original

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I think; therefore I am

valayamadvertising's picture 244 pencils
4

may be ad is good but fizzes selling point does not match with the social message - "Chill " is the word that matches
www.valayam.com

Notorious's picture 628 pencils

I still don't get it
what's this ad about..

outsmart me, if you can

HappyHour's picture 2420 pencils

illustrations are good enough to make me want to read the copy but after this whole campaign i'm still left empty, yearning, wondering, "what the fuck is appy fizz?"

Guest's picture

is it just me or does this campaign make no logical sense at all??
Make ice in a freezer using, "electricity" produced using most probably fossil fuels considering that India barely has any nuclear reactors. So basically this campaign is asking people to add to global warming...isn't it??

But great illustrations

just write's picture 655 pencils

wordplay isnt so creative anymore....

CurryJ's picture 959 pencils

Well, Notorious....to answer your question. Appy Fizz is an apple drink from India. Always supposed to be served chilled. Hope this helps. :)

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I think; therefore I am

Guest's picture

nice art but pointless. rather bizarre i would say. whats the claim?

Guest's picture
8

Nice ads....art is lovely.... Very different from rest.

Guest's picture
8

Nice ads....art is lovely.... Very different from rest.

Guest's picture

this bottle looks like containing mobile oil rather than some drink.
thats it

Guest's picture

"Now that depends on whether you have or not our free icemaker." Poor grammar.

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