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Umbrella

Agency: 
Published/Aired: 
May 2009
Description: 

The rum that needs nothing.

Advertising Agency: DeVito/Verdi, New York, USA
Creative Director: Brad Emmett
Art Directors: Sherrod Melvin, Zack Menna
Copywriters: Brad Emmett, Manor Gelber
Photographer: Martin Wonnacott

Comments (11)

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Highest Rated

pwucel's picture
pwucel
Activity Score 158

Only this one tells you no need anything to mix... the rest takes few steps to get the message, good job

Guest's picture
Guest

Great....simple idea. Good execution work.

Guest's picture
Guest

Really Nice!

Guest's picture
Guest

Feels fresh for this category.

Guest's picture
Guest

good stuff man

Guest's picture
Guest

The art direction is nice in the entire camaign, But (and it's a big but), the copy is wrong. It should be "Appleton estate Rum. Don't mix it."

mauroxxx's picture
mauroxxx
Activity Score 539

don't mix it??? is not enough that the image is saying "DON'T MIX IT"???? c'mon!

CopywriterInTraining's picture
CopywriterInTraining
Activity Score 162

I agree that the copy isn't working,

hari.'s picture
hari.
Activity Score 375

Fantastic

Guest's picture
Guest

"Dont Mix It?" That's your line?? If you're going to shit on copy you'd better step up with something more intelligent then what you are ripping on

mrkay's picture
mrkay
Activity Score 11

Yes, simple is the best

pwucel's picture
pwucel
Activity Score 158

Only this one tells you no need anything to mix... the rest takes few steps to get the message, good job

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