Appleton Estate: Shotgun

The rum that needs nothing.

Advertising Agency: DeVito/Verdi, New York, USA
Creative Director: Brad Emmett
Art Directors: Sherrod Melvin, Zack Menna
Copywriters: Brad Emmett, Manor Gelber
Photographer: Martin Wonnacott

May 2009


Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

I like this one a lot!

There was a quite similar campaign done (by Fallon/Minneapolis) YEARS AGO for a brand of bourbon with a tag line "Leave it alone." Very similar-looking layout with the drink in the center and an ice cube (or a twist of lime, etc) at the top of the page as if it's falling right into the drink and several lines of very short copy right in between them. Some of them read: "Citizen Kane colorized." or "A spoiler on a Rolls Royce." and so on... And the payoff in the bottom corner with logo. It's still one of my all-time favorite liquor ad campaigns to this day.

Guest's picture

This is just lame.

everartz's picture
7609 pencils

can someone explain this?

| Everartz |

ivan's picture

The rum is fighting off anything extra. It's best experienced pure.

Guest's picture

Ivan looks like you got the old AotW in the background of your pic!

patUDAY's picture
436 pencils

Rum yum.

UDAYpatwardhan@+91 22 98206 54722

Guest's picture

If it needs nothing then why is it 'on the rocks'..

Guest's picture

Ha ! Ha ! Ha ! Verrrry Nice . - Atul

Guest's picture

oh boy, back to the 1990

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