Appleton Estate Rum: Umbrella

The rum that needs nothing.

Advertising Agency: DeVito/Verdi, New York, USA
Creative Director: Brad Emmett
Art Directors: Sherrod Melvin, Zack Menna
Copywriters: Brad Emmett, Manor Gelber
Photographer: Martin Wonnacott
Published: May 2009

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11 comments

Guest's picture
Guest

Great....simple idea. Good execution work.

Guest's picture
Guest

Really Nice!

Guest's picture
Guest

Feels fresh for this category.

Guest's picture
Guest

good stuff man

Guest's picture
Guest

The art direction is nice in the entire camaign, But (and it's a big but), the copy is wrong. It should be "Appleton estate Rum. Don't mix it."

mauroxxx's picture
mauroxxx
538 pencils

don't mix it??? is not enough that the image is saying "DON'T MIX IT"???? c'mon!

CopywriterInTraining's picture
CopywriterInTraining
162 pencils

I agree that the copy isn't working,

hari.'s picture
hari.
375 pencils

Fantastic

Guest's picture
Guest

"Dont Mix It?" That's your line?? If you're going to shit on copy you'd better step up with something more intelligent then what you are ripping on

mrkay's picture
mrkay
11 pencils

Yes, simple is the best

pwucel's picture
pwucel
158 pencils

Only this one tells you no need anything to mix... the rest takes few steps to get the message, good job

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