Appleton Estate Rum: Umbrella

Appleton Estate Rum: Umbrella
Average: 7 (20 votes)

The rum that needs nothing.

Advertising Agency: DeVito/Verdi, New York, USA
Creative Director: Brad Emmett
Art Directors: Sherrod Melvin, Zack Menna
Copywriters: Brad Emmett, Manor Gelber
Photographer: Martin Wonnacott
Published: May 2009

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11 comments

Guest's picture
GuestSunday, May 10, 2009 - 00:10

Great....simple idea. Good execution work.

Guest's picture
GuestSunday, May 10, 2009 - 02:33

Really Nice!

Guest's picture
GuestMonday, May 11, 2009 - 00:01

Feels fresh for this category.

Guest's picture
GuestMonday, May 11, 2009 - 02:58

good stuff man

Guest's picture
GuestMonday, May 11, 2009 - 08:30

The art direction is nice in the entire camaign, But (and it's a big but), the copy is wrong. It should be "Appleton estate Rum. Don't mix it."

mauroxxx's picture
501 pencils
mauroxxxThursday, October 15, 2009 - 17:44

don't mix it??? is not enough that the image is saying "DON'T MIX IT"???? c'mon!

CopywriterInTraining's picture
162 pencils
CopywriterInTrainingMonday, May 11, 2009 - 11:06

I agree that the copy isn't working,

hari.'s picture
375 pencils
hari.Tuesday, May 12, 2009 - 02:23

Fantastic

Guest's picture
GuestThursday, May 14, 2009 - 17:41

"Dont Mix It?" That's your line?? If you're going to shit on copy you'd better step up with something more intelligent then what you are ripping on

mrkay's picture
11 pencils
mrkayMonday, May 18, 2009 - 22:28

Yes, simple is the best

pwucel's picture
158 pencils
pwucelTuesday, December 29, 2009 - 02:51

Only this one tells you no need anything to mix... the rest takes few steps to get the message, good job