Appleton Estate Rum: Straw

The rum that needs nothing.

Advertising Agency: DeVito/Verdi, New York, USA
Creative Director: Brad Emmett
Art Directors: Sherrod Melvin, Zack Menna
Copywriters: Brad Emmett, Manor Gelber
Photographer: Martin Wonnacott
Published: May 2009

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10 comments

Guest's picture
Guest

the one with the pineapple is the best in my opinion. I don't find them very good though!

Guest's picture
Guest

Nice simple idea... love this one "the straw".

everartz's picture
everartz
7611 pencils

i still cant understand this campaign

| Everartz |

mauroxxx's picture
mauroxxx
538 pencils

wow... try harder...

Guest's picture
Guest

Sorry, this is shit. I want my 15 seconds back!

patUDAY's picture
patUDAY
436 pencils

I am a rummer.

UDAYpatwardhan@+91 22 98206 54722

CopywriterInTraining's picture
CopywriterInTraining
162 pencils

This doesn't work because no one, and I mean no one puts cherries, or pineapple or strawberries in their rum as a garnish on the rocks. The only one that works is the one with the little umbrella covering the drink.

Guest's picture
Guest

cool campaign

mrkay's picture
mrkay
11 pencils

Fantastic

Guest's picture
Guest

crap! this brand is supposed to be premium..? the campaign sure as hell doesn't reflect that. and... guns & alcohol? not a good combo

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