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Apple: Pet

Apple: Pet
Your rating: None Average: 3.1 (16 votes)

If your pet were a PC.
You'll never have to train a Mac to give you the right kind of leg up with an OS upgrade.
No pain. More gain with Mac.

Advertising Agency: Intermarkets, Dubai, UAE
Published: November 2007

7 Comments

fried_seaweed's picture 89 pencils

too straightforward, from my point of view

bhatnaturally's picture 95 pencils

Lacks the subtle yet biting humour of the classic Mac vs. PC ads. Those would make the PC user see himself in that situation and make him feel 'guilty'. I doubt if these will make the PC user 'switch'.

Takmelius's picture 191 pencils

That is exactly what I would like to do to these ads! They're crap!

Rog's picture 6110 pencils

If your next campaign gets knocked back as well, please DON'T post it here.

>>>> That's not an ad. THIS is an ad.

eddietanhk's picture 64 pencils

mac & pet can not be competition. Although mac is smart, but mac can not to survive itself, but pet can do it.

mikepants2005's picture 506 pencils

If a copywriter was a client. Then I'd save my money and leave the agency RIGHT now!

Guest's picture

It is nice.
The whole concept is good.
Mac vs PC in print was always a challenge.
This campaigns is a good try.

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