16 comments

thecopyshop's picture
thecopyshop
26 pencils

ha ha that's a cool one..

Guest kannroses's picture
Guest kannroses

how intelligence?

Drew Peacock's picture
Drew Peacock

A little bit off brand

roman-schwienbacher.com's picture
roman-schwienba...
1021 pencils

yes a little, but still nice and well done.
but not as you said, not very much apple looky

jseda's picture
jseda

is this a layout?

wgeddes's picture
wgeddes
298 pencils

i would argue the mighty mouse is less inteligent than most.

it only has one button (yes, you can add secondary click, and even ball click and squeeze control to it) but the fact is it still only has one physical clicking button.

Find an application in which you might need to press both the primary and secondary click at one time, and see if you can do it (such as any 3D application, where primary and secondary click together is used for manipulating the viewport, or any game, where one might zoom with the secondary click and fire with the primary). Good luck, cause you can't.

the only advantage mighty mouse has is that it doesn't require a usb attachment to work.
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http://www.freerangerobot.com

andrekaze's picture
andrekaze
97 pencils

The mouse is a mouse, great idea. (sarcastic)

aadi's picture
aadi
230 pencils

How is the intelligence of the mouse coming through?

But i like the ad...there's something there...

The layout doesn't look very 'apple' tho...

Spanky's picture
Spanky
4898 pencils

nice photography for student work. other than that, it's pretty flat.

G_Patterson's picture
G_Patterson
42 pencils

Not what you'd expect for Apple. Probably best if you stick to their style unless you can offer something completely fresh.

+C

rickyboy's picture
rickyboy
18 pencils

Shockingly bad, way of brand!!! why do we spend millions on brand id for somehow to come along and make apple look like a kids brand!!!!

rubbish

lewisplummer's picture
lewisplummer
4 pencils

THIS AD IS SO OFF-PISTE IT MADE ME SIGN UP TO COMMENT!!!

Usually I'm pretty easy going, but in my opinion this is not what Ads of the World should be about. I come to this site to see some nice ideas from real projects, not amateurs asking for a review.

I'm not being fascist, it's often a genuine insight to see the 'pure' idea before the client or account managers mess it up, and Ads of the World provides that opportunity very well - but is this abuse of that freedom?

Am I wrong? - I'd love to know what other people think :)

Bernardo Roberto's picture
Bernardo Roberto

wonderfulll!!! UAU!!! ad so good!!!. Next Prix from Cannes Lions. If you lived here in Bosnia, I would hire you as my creative director!!!!! Xuxu beleza.

lewisplummer's picture
lewisplummer
4 pencils

I give up!

raymondus's picture
raymondus
23 pencils

what's the meaning about???
is the mouse is really allmighty???
sorry...anybody can explain me for this add???

Spanky's picture
Spanky
4898 pencils

they took cartoons that have mice in them and replaced the animal mouse with a computer mouse. it's a little too simplistic. and a little retarded.

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