Apple Mighty Mouse: Lucifer
The Mighty Mouse
mouse with intelligence
Creative: Jessica Cho
Via: newcreatives
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Comments
the other ones are stronger
this is not an apple campaign. Unless it's Made-in-China.
I like these ads up to the point where I realize there's no truth to the message. There's nothing very intelligent about that mouse. Trust me. I have it. It gave me carpel tunnel syndrome. A more appropriate payoff would be "the mouse that cripples."