Apple iPod Shuffle: iRun

Advertising Agency: Cap Q, New York, USA
Creative Director / Art Director / Copywriter / Illustrator: Steve Quint
Photographer: Stock
Published: 2008

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11 comments

Carlos Garcia's picture
Carlos Garcia
846 pencils

Student work.

CG

BulbheaD's picture
BulbheaD
254 pencils

either steve pulled a fast one on TBWA or this never ran.

The madman thinks he is sane. I know I am mad. -- Pablo Picasso

Guest's picture
Guest

So Steve, what have you told me about the iPod shuffle that I can't do with a crappy Zune or an antiquated Sony Walkman?

-Yeah, I said it!

Stevil's picture
Stevil
108 pencils

This is a valid point. However, if we applied your question to all advertising it might be a little sparse. For example: Car commercials, driving on a winding road. Well, all cars can drive on a winding road.

I think this is a clever ad that would connect to people and really shows a slice of the iPod culture... even if the ad is not real. Nice work!

Guest's picture
Guest

what in the world does a cold winter central park looped by the shuffle say about the shuffle?... um... definately NOT Apple stuff.

http://www.newlinecreativegroup.com

Guest's picture
Guest

I don't understand that this site keeps showing scam and student work, while real campaigns are being refused.

fadirahhal's picture
fadirahhal
235 pencils

NO

Dalbir Singh's picture
Dalbir Singh
552 pencils

iRun.

Guest's picture
Guest

gud one !

Guest's picture
Guest

Wow! Whomever posted the third comment about the Zune or Sony Walkman – thinking that they're smart by taking the "tell me about the unique benefit" angle – obviously didn't think for even a split-second before typing.

The iPod shuffle is pretty much uniquely built for things like long runs, lying on the beach, bike rides, etc. The reason why is that it's extremely small and it clips to your clothing...two things that a crappy Zune or an antiquated Sony Walkman aren't and can't do. To say that such a small, portable device like an ishuffle is anything like a Zune (which is roughly the same size as an iPod classic) or a Sony Walkman (I won't even bother to comment on the differences here) is utterly stupid. Kinda shows a complete lack of understanding of what and how a competitive insight works.

Not saying these ads are really that great, just saying that the third comment (and any that support it) are dumb than a bag of hammers.

corndogfuneral's picture
corndogfuneral
1053 pencils

I would agree these are not great. And I agree with the third comment. What's the difference?

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