Apple iPod Shuffle: iBike

Advertising Agency: Cap Q, New York, USA
Creative Director / Art Director / Copywriter / Illustrator: Steve Quint
Photographer: Stock
Published: 2008


sirvan's picture
29860 pencils

Crap spec.


"I love some things, and don't love some other things."

Carlos Garcia's picture
Carlos Garcia
847 pencils



Guest's picture

It's definitely a good idea- just not on brand

Guest's picture

Great spec. I love this ad.

Apple should buy it from him and run it. The idea totally fulfills a strong brand promise by simply working better. What a delightfully simple strategy: "Show uses. Fit uses into user's lives."

The campaign works because it saves me time. The ads target me effectively then they get right to the point. They remind me how road music fits into my life, and they do it in a few, simple strokes. The campaign is as plug-and-play as the the whole brand is.

I've posted about it at my blog:

krautland's picture
3216 pencils

you would fit in very well at microsoft or p&g but you don't know shite about apple or advertising.

Stevil's picture
108 pencils

Wow!, tell us how you really feel... a little harsh for a "professional" ad blog. Don't you think. We are creatives and entitled to our opinions along with common courtesy and professionalism.

emacklin's picture
15 pencils

I like these a lot.

Off-brand? Point it at the iPod/Nike product. Perfect match.

spec/scam/fake or not, I think this deserves a nod.

maen-al-khatib's picture
2 pencils

good job, simple & clear

premc's picture
917 pencils



Guest's picture

rubbish ad

NastyJester's picture
740 pencils


Guest's picture

totally nog apple

Guest's picture

Another fucking viral

Guest's picture

This is not a good ad for iShuffle. Merely showing the chord around the lake - what is that trying to say? That you can listen to music all the way round? So what? I would bloody well hope I can listen to music all the way round the city when I pay money for an iPod. This ad doesn't get to the gist of what the Shuffle is about - juggling music as you go.

Guest's picture

Nice Ad.. Good and genuine thought... as simple and as general it can get.. targeting people who cant do their daily cycling or jogging or relaxing without their fav. tracks....
keep it up....ignore these harsh comments my dear creative person behind dis Ad.. u did a good job.

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