15 comments

sirvan's picture
29998 pencils
sirvanSaturday, April 25, 2009 - 10:55

Crap spec.

+++

"I love some things, and don't love some other things."

Carlos Garcia's picture
848 pencils
Carlos GarciaSaturday, April 25, 2009 - 10:58

No...

CG

Guest's picture
GuestSaturday, April 25, 2009 - 14:10

It's definitely a good idea- just not on brand

Guest's picture
GuestSaturday, April 25, 2009 - 20:51

Great spec. I love this ad.

Apple should buy it from him and run it. The idea totally fulfills a strong brand promise by simply working better. What a delightfully simple strategy: "Show uses. Fit uses into user's lives."

The campaign works because it saves me time. The ads target me effectively then they get right to the point. They remind me how road music fits into my life, and they do it in a few, simple strokes. The campaign is as plug-and-play as the the whole brand is.

I've posted about it at my blog:

http://www.element22.com/site/post.php?id=406&cat=2

krautland's picture
3241 pencils
krautlandSunday, April 26, 2009 - 15:00

you would fit in very well at microsoft or p&g but you don't know shite about apple or advertising.

Stevil's picture
108 pencils
StevilMonday, April 27, 2009 - 08:45

Wow!, tell us how you really feel... a little harsh for a "professional" ad blog. Don't you think. We are creatives and entitled to our opinions along with common courtesy and professionalism.

emacklin's picture
15 pencils
emacklinSunday, April 26, 2009 - 00:15

I like these a lot.

Off-brand? Point it at the iPod/Nike product. Perfect match.

spec/scam/fake or not, I think this deserves a nod.

maen-al-khatib's picture
2 pencils
maen-al-khatibSunday, April 26, 2009 - 05:07

good job, simple & clear

premc's picture
917 pencils
premcMonday, April 27, 2009 - 01:10

gud

radical

Guest's picture
GuestMonday, April 27, 2009 - 02:40

rubbish ad

NastyJester's picture
746 pencils
NastyJesterMonday, April 27, 2009 - 08:49

iDespair

Guest's picture
GuestMonday, April 27, 2009 - 09:44

totally nog apple

Guest's picture
GuestMonday, April 27, 2009 - 16:24

Another fucking viral

Guest's picture
GuestTuesday, April 28, 2009 - 03:23

This is not a good ad for iShuffle. Merely showing the chord around the lake - what is that trying to say? That you can listen to music all the way round? So what? I would bloody well hope I can listen to music all the way round the city when I pay money for an iPod. This ad doesn't get to the gist of what the Shuffle is about - juggling music as you go.

Guest's picture
GuestWednesday, July 29, 2009 - 08:05

Nice Ad.. Good and genuine thought... as simple and as general it can get.. targeting people who cant do their daily cycling or jogging or relaxing without their fav. tracks....
keep it up....ignore these harsh comments my dear creative person behind dis Ad.. u did a good job.