Apple iPhone: Photo

Advertising School: Miami Ad School, Brazil
Art Director: William Silveira

Related videos by Shutterstock

12 comments

sumsum's picture
sumsum
615 pencils

although there's no point for the product showing fingreprints on a picture i like it somehow. maybe you can connect the fingerprint better to the photo.

but not bad.

Chad's picture
Chad
441 pencils

This is very good job. Congratulations.
Of course that there is point for the product showing fingerprints on a picture: The touch system of iPhone. In the same screen where you see the picture, movie or music video you must touch it for use the cellular phone.

The image on the ads is it, the iPhoen screen.

chederico's picture
chederico
40 pencils

I also like the visual, but maybe the copy could have been improved. Something like "Jump" from a photo to another just with your fingers or iTouch your photos... I don't know...

XL's picture
XL
214 pencils

Chederico, this is a student's work. We're trying to help the students be better art directors and copywriters, not make them worse by suggesting they use the worst trick in the book and write them a see-say line. Students, don't ever write see-say lines. Ever.

I think for a student work the insight is really nice. I'd just work on the visual a little more to tighten it up. And the line works fine for me. It's very in line with what Apple would do.

That being said, you have to be careful about attempting student work of such famously creative brands. When I was at MAS, one of the most important lessons I learned is that if you're going to do Nike, Coke or Apple, you'd better be damn sure you do it better than they do or don't do it it all. And, sadly, I don't think this beats Apple's produced work. You'd be better off finding a good insight of some other, lesser-known brand and applying your smart thinking to them. I wouldn't put this ad in your book.

B2B's picture
B2B
104 pencils

Totally agree on the feedback. Well put.

phoamcor's picture
phoamcor
1284 pencils

F-

360 grados's picture
360 grados
305 pencils

yeah

jsptrck404's picture
jsptrck404
437 pencils

student or not, first round stuff.

| think small |

chederico's picture
chederico
40 pencils

XL,

Thank you for your comments, I quite agree with you (I wrote these ideas of line within a minute or two and never had in mind to write down the perfect line for this ad) but I also think that we need to keep in mind that Ads of the World is an advertising archive open to comments from just everybody in the word, not just professionals in the ad biz. Which means that students who post their work here should do it carefully and do never take any comment for granted, nor mine, neither yours, just because it could come from anybody... They have teachers to give them an analyzed feedback and I sincerely hope that they don't rely on this site to become better ADs and writers. Actually they should consider that comments on their ads just come from consummers...

XL's picture
XL
214 pencils

Agreed.

pscs's picture
pscs
440 pencils

I don't find it interesting.

and besides, I have an iphone but it doesn't take photos like that.

primo_susto's picture
primo_susto
440 pencils

HORRIBLE, bad pic, no reticle, Without proporsion, Elements badly well-off, and i can KEEP GOING...

Log in or register to post comments