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Apple: Girlfriend

Apple: Girlfriend
Your rating: None Average: 2.7 (26 votes)

If your girlfriend were a PC.
A Mac turns heads for the right reasons. Sculpted surfaces, gorgeous graphics - it's always perfect eye candy.
No pain. More gain with Mac.

Advertising Agency: Intermarkets, Dubai, UAE
Published: November 2007

17 Comments

joelapompe's picture 2309 pencils
joelapompe | Tue, 2008-02-26 13:27

I love mac, but these ads are crap!

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mpindy's picture 165 pencils
mpindy | Tue, 2008-02-26 13:33

This isn't working for me at all. Mac ads are typically wonderful. I am not sure who this ad is for.

AdCracker's picture 248 pencils
AdCracker | Tue, 2008-02-26 13:37

I've got to disagree with the harshness of joelapompe's critique. I think the concept is good, the visuals engaging. I do however think the copy could stand a second look.

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teenie's picture 1906 pencils
teenie | Tue, 2008-02-26 13:53

Mac's TV ads or so incredibly good, you have a lot to live up to. These don't even come close.

braindrain's picture 242 pencils
braindrain | Tue, 2008-02-26 14:26

Unimpressive. I also question abandoning the established Apple look and tone. Apple has created a built-in coolness to their products and ads. Why start from scratch?

Rog's picture 6110 pencils
Rog | Wed, 2008-02-27 00:41

Muc.

>>>> That's not an ad. THIS is an ad.

farsy's picture 6 pencils
farsy | Wed, 2008-02-27 01:06

strange!!! i didn't illustrate these ads.

calcopycat's picture 15 pencils
calcopycat | Wed, 2008-02-27 01:40

Sorry Farsy. The credit should read Illustrator: Lucille Korwin.

vurtomatic's picture 370 pencils
vurtomatic | Wed, 2008-02-27 01:18

Ah ha
these aren't
Apple
but
Apple (Imc) Me

Surprised Apple approved.

hanoch john samuel's picture 46 pencils
hanoch john samuel | Wed, 2008-02-27 01:25

Its a nice concept actually but i think there is some problem with the execution. to me i feel like there is too much of text and as soon as i see there is no drag towards the picture

pls correct me if i am wrong

Jerry's picture 28 pencils
Jerry | Wed, 2008-02-27 01:41

I like them !

everartz's picture 7251 pencils
everartz | Wed, 2008-02-27 03:03

i do like them as well... man fuck PC!
--
Everartz

| Everartz |

Takmelius's picture 191 pencils
Takmelius | Wed, 2008-02-27 09:17

Man, these are so bad that the creatives took their names off the credits list!! lol

biabitch's picture 300 pencils
biabitch | Wed, 2008-02-27 21:52

it's too negative.
and negative in a not very witty way.

stephen chiu's picture 50 pencils
stephen chiu | Wed, 2008-02-27 22:43

Argh

eddietanhk's picture 64 pencils
eddietanhk | Fri, 2008-02-29 01:36

mac & gf also can not be competition. Although mac always perfect eye candy, but the perfect visual also come from human fantasy mind.

Guest's picture
Guest | Tue, 2009-09-15 04:34

I like it.

It is just treating the famous Mac vs. PC campaign differently in press.

And it has the same style of Mac advertisements.

But I think the client wouldn’t buy it because Apple uses the same creative of the US all over the world.

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