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Apple: Girlfriend

Apple: Girlfriend
Your rating: None Average: 2.2 (24 votes)

If your girlfriend were a PC.
A Mac turns heads for the right reasons. Sculpted surfaces, gorgeous graphics - it's always perfect eye candy.
No pain. More gain with Mac.

Advertising Agency: Intermarkets, Dubai, UAE
Published: November 2007

Comments

joelapompe's picture 1084 pencils

I love mac, but these ads are crap!

http://www.joelapompe.net / Facebook : Joelapompe

mpindy's picture 165 pencils

This isn't working for me at all. Mac ads are typically wonderful. I am not sure who this ad is for.

AdCracker's picture 168 pencils

I've got to disagree with the harshness of joelapompe's critique. I think the concept is good, the visuals engaging. I do however think the copy could stand a second look.

> AdCracker - interactive tools to trigger ad ideas.

> AdCracker - interactive tools to trigger ad ideas.

teenie's picture 1910 pencils

Mac's TV ads or so incredibly good, you have a lot to live up to. These don't even come close.

braindrain's picture 242 pencils

Unimpressive. I also question abandoning the established Apple look and tone. Apple has created a built-in coolness to their products and ads. Why start from scratch?

Rog's picture 6110 pencils

Muc.

>>>> That's not an ad. THIS is an ad.

farsy's picture 6 pencils

strange!!! i didn't illustrate these ads.

calcopycat's picture 15 pencils

Sorry Farsy. The credit should read Illustrator: Lucille Korwin.

vurtomatic's picture 355 pencils

Ah ha
these aren't
Apple
but
Apple (Imc) Me

Surprised Apple approved.

hanoch john samuel's picture 46 pencils

Its a nice concept actually but i think there is some problem with the execution. to me i feel like there is too much of text and as soon as i see there is no drag towards the picture

pls correct me if i am wrong

Jerry's picture 28 pencils

I like them !

everartz's picture 5344 pencils

i do like them as well... man fuck PC!
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

Takmelius's picture 65 pencils

Man, these are so bad that the creatives took their names off the credits list!! lol

biabitch's picture 304 pencils

it's too negative.
and negative in a not very witty way.

stephen chiu's picture 50 pencils

Argh

eddietanhk's picture 64 pencils

mac & gf also can not be competition. Although mac always perfect eye candy, but the perfect visual also come from human fantasy mind.

Guest's picture

I like it.

It is just treating the famous Mac vs. PC campaign differently in press.

And it has the same style of Mac advertisements.

But I think the client wouldn’t buy it because Apple uses the same creative of the US all over the world.

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