Apple: Girlfriend

Apple: Girlfriend

If your girlfriend were a PC.
A Mac turns heads for the right reasons. Sculpted surfaces, gorgeous graphics - it's always perfect eye candy.
No pain. More gain with Mac.

Advertising Agency: Intermarkets, Dubai, UAE
Published: November 2007

Your rating: None Average: 1.9 (23 votes)

Comments

joelapompe's picture
Submitted by joelapompe on Tue, 2008-02-26 13:27.

I love mac, but these ads are crap!

http://www.joelapompe.net / Facebook : Joelapompe

Submitted by mpindy on Tue, 2008-02-26 13:33.

This isn't working for me at all. Mac ads are typically wonderful. I am not sure who this ad is for.

AdCracker's picture
Submitted by AdCracker on Tue, 2008-02-26 13:37.

I've got to disagree with the harshness of joelapompe's critique. I think the concept is good, the visuals engaging. I do however think the copy could stand a second look.

> AdCracker - interactive tools to trigger ad ideas.

Submitted by teenie on Tue, 2008-02-26 13:53.

Mac's TV ads or so incredibly good, you have a lot to live up to. These don't even come close.

Submitted by braindrain on Tue, 2008-02-26 14:26.

Unimpressive. I also question abandoning the established Apple look and tone. Apple has created a built-in coolness to their products and ads. Why start from scratch?

Submitted by Rog on Wed, 2008-02-27 00:41.

Muc.

>>>> That's not an ad. THIS is an ad.

farsy's picture
Submitted by farsy on Wed, 2008-02-27 01:06.

strange!!! i didn't illustrate these ads.

Submitted by calcopycat on Wed, 2008-02-27 01:40.

Sorry Farsy. The credit should read Illustrator: Lucille Korwin.

Submitted by vurtomatic on Wed, 2008-02-27 01:18.

Ah ha
these aren't
Apple
but
Apple (Imc) Me

Surprised Apple approved.

Submitted by hanoch john samuel on Wed, 2008-02-27 01:25.

Its a nice concept actually but i think there is some problem with the execution. to me i feel like there is too much of text and as soon as i see there is no drag towards the picture

pls correct me if i am wrong

Submitted by Jerry on Wed, 2008-02-27 01:41.

I like them !

everartz's picture
Submitted by everartz on Wed, 2008-02-27 03:03.

i do like them as well... man fuck PC!
--
Everartz

Submitted by Takmelius on Wed, 2008-02-27 09:17.

Man, these are so bad that the creatives took their names off the credits list!! lol

Submitted by biabitch on Wed, 2008-02-27 21:52.

it's too negative.
and negative in a not very witty way.

Submitted by stephen chiu on Wed, 2008-02-27 22:43.

Argh

Submitted by eddietanhk on Fri, 2008-02-29 01:36.

mac & gf also can not be competition. Although mac always perfect eye candy, but the perfect visual also come from human fantasy mind.