Apple Core

For some, the fast goes beyond Ramadan. You can't feed a hundred thousand children but you can help feed one. Make this Ramadan even more meaningful by reaching out to those in need.

The last ten days of Ramadan signify the most holy period. This ad was done to remind people to carry on the spirit of Ramadan even after the holy month; to continue to give to the needy and share with the poor.

Advertising Agency: Y&R, Abu Dhabi, UAE
Executive Creative Director: Trevor Purvis
Creative team: Sherif Mokbel
Copywriter: Maria Menezes
Photographer: Sherif Mokbel

September 2006


ivan's picture

Would be great as an ambient too. :)

addyhoch10's picture
2592 pencils

hehe, but better don't try something like this in singapore...

justpassingby's picture
1368 pencils

not in dubai, its too clean.
Nice visual.

ChuckNorris's picture
834 pencils

Done by Leo Burnett São Paulo.

Nice idea, nonetheless.

MarceloG's picture
820 pencils

Well spoted, Chuck.
In God I trust

novel's picture
190 pencils

simpleness is great!!!

::son of mount malang::copywriter of matakreasi
::hidup adalah proses menuju kematian yang sempurna::

Jet Propulsion Lab's picture
Jet Propulsion Lab
10679 pencils

Very nicely done.

raverus's picture
1476 pencils

a copied idea.........

fersvax's picture
1239 pencils

Yeah, a friend of mine did the same thing at Y&R Colombia 3 years ago.


fotdot's picture
673 pencils

True. A nice campaign for the UN WFP from Publicis that ran globally a while back.

itch's picture
806 pencils

seems like a recycled ad..

* it's not how good you are. it's how good you want it to be *

Piddy's picture
82 pencils

Been done. And the originals are so nice too. The copy is unispiring and long, though visually it just might sail through. No, doesn't do it for me. Sorry.

Piddy's picture
82 pencils

But you CAN help feed one? Is there a word missing?

...Something doesn't seems right. The copy's ruined it.

Noyel's picture
24 pencils

Similar campaign was done by BBDO in the Philippines, same kind of execution

geo's picture
39 pencils

this ad has been done guys befor and it was done in a better way

Vicky's picture
375 pencils

Done in Honduras two years ago, and in Phillipines 3 years ago, print, T.V. and ambient!

creative_assylum's picture
134 pencils

what will you expect?...y&r dubai

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