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Apple Core

Published/Aired: 
September 2006

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Description: 

The last ten days of Ramadan signify the most holy period. This ad was done to remind people to carry on the spirit of Ramadan even after the holy month; to continue to give to the needy and share with the poor.

For some, the fast goes beyond Ramadan. You can't feed a hundred thousand children but you can help feed one. Make this Ramadan even more meaningful by reaching out to those in need.

Advertising Agency: Y&R, Abu Dhabi, UAE
Executive Creative Director: Trevor Purvis
Creative team: Sherif Mokbel
Copywriter: Maria Menezes
Photographer: Sherif Mokbel

Comments (17)

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Highest Rated

creative_assylum's picture
creative_assylum
Activity Score 134

what will you expect?...y&r dubai

ivan's picture
ivan

Would be great as an ambient too. :)

addyhoch10's picture
addyhoch10
Activity Score 2592

hehe, but better don't try something like this in singapore...

justpassingby's picture
justpassingby
Activity Score 1368

not in dubai, its too clean.
Nice visual.

ChuckNorris's picture
ChuckNorris
Activity Score 834

Done by Leo Burnett São Paulo.

http://blogger.xs4all.nl/images/blogger_xs4all_nl/marcg/19934/o_akatu-...

Nice idea, nonetheless.

MarceloG's picture
MarceloG
Activity Score 820

Well spoted, Chuck.
______________
In God I trust

novel's picture
novel
Activity Score 190

simpleness is great!!!

::son of mount malang::copywriter of matakreasi
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Very nicely done.

raverus's picture
raverus
Activity Score 1476

a copied idea.........

fersvax's picture
fersvax
Activity Score 1239

Yeah, a friend of mine did the same thing at Y&R Colombia 3 years ago.

FER.

fotdot's picture
fotdot
Activity Score 673

True. A nice campaign for the UN WFP from Publicis that ran globally a while back.

http://www.ihaveanidea.org/thework/details.php?image_id=1886
http://www.ihaveanidea.org/thework/details.php?image_id=1887

itch's picture
itch
Activity Score 806

seems like a recycled ad..

* it's not how good you are. it's how good you want it to be *

Piddy's picture
Piddy
Activity Score 82

Been done. And the originals are so nice too. The copy is unispiring and long, though visually it just might sail through. No, doesn't do it for me. Sorry.

Piddy's picture
Piddy
Activity Score 82

But you CAN help feed one? Is there a word missing?

...Something doesn't seems right. The copy's ruined it.

Noyel's picture
Noyel
Activity Score 24

Similar campaign was done by BBDO in the Philippines, same kind of execution

geo's picture
geo
Activity Score 39

this ad has been done guys befor and it was done in a better way

Vicky's picture
Vicky
Activity Score 375

Done in Honduras two years ago, and in Phillipines 3 years ago, print, T.V. and ambient!

creative_assylum's picture
creative_assylum
Activity Score 134

what will you expect?...y&r dubai

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