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deep_tracy's picture
588 pencils

haha. this is how the no bullshit approach is done.

chintan ruparel's picture
chintan ruparel
1516 pencils

yeah, i kinda like these..

~ old habits die hard, older ones never do ~

1838 pencils

nice art direction, lame concept

We're going to need more lube.

Chico Ribeiro's picture
Chico Ribeiro
160 pencils

It's still wussy because it's non-alcoholic.
But I think it is a good approach to their target.

G_Patterson's picture
42 pencils

I like the art direction but it's not really saying much.
Still better than other stuff out there.

klaussnow's picture
1677 pencils

i likey

... its already been done...

addyhoch10's picture
2592 pencils

wish i'd seen the client's face when the ad was presented to him.
i'd buy a bottle due to this ad!

Matt Heck's picture
Matt Heck

nice. i like most of the lines. and the art direction is really well crafted. was it only print? if so, i'd love to see it as actual signage as well. kudos.

Spanky's picture
4895 pencils

the lines are ok. the art direction has been done to death.

Maxwedge's picture
558 pencils

Fun stuff. Yes as signs they would be v cool.

Tukang Jus's picture
Tukang Jus

Nice! Lines are witty, tough art direction... i dont care if somebody said this art direction has been done to many " this art direction has been done too death ads" at the end they got Gold Cannes.

G_Patterson's picture
42 pencils

I haven't been on this long, but Spanky, you need to offer more than just negativity man.

hmmmm's picture

Im sure kids will buy those... and perhaps mothers as well.

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