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Comments (14)

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Highest Rated

drunkard's picture
drunkard
Activity Score 113

Naah... I think the dat is the idea... If u make it thinner, Idea will be lost.

thirty6chambers's picture
thirty6chambers
Activity Score 1464

umm

xiv's picture
xiv
Activity Score 18

Took me a few minutes to realise the bee was carrying an apple slice... I had to look at the second ad in the campaign with the toast.
Cut so thin, even a bee can carry it.
Nice idea, but could have executed it better by making the apple slice more obvious. Maybe it just needs one or two more pips?
Or maybe it's just my poor laptop screen and on paper its more obvious.

addyhoch10's picture
addyhoch10
Activity Score 2592

you're right, there's no chance to get this without having seen the other ads.
i thought this was just a bee sitting on an apple (would be quite lame as an ad for a knife...)

we saw much better ads for this brand

drunkard's picture
drunkard
Activity Score 113

Naah... I think the dat is the idea... If u make it thinner, Idea will be lost.

kc_brock's picture
kc_brock
Activity Score 703

pretty expected

rd

theassailante's picture
theassailante
Activity Score 234

whats a bee gona do with an apple?

salamandos's picture
salamandos
Activity Score 1947

The wasp would probably do the same thing as you would do with an apple.

everartz's picture
everartz
Activity Score 7609

theassailante ... i think the bee is gonna eat the apple... :)
anyway same concept and different interpretation for all these ads...
nice in general

| Everartz |

addyhoch10's picture
addyhoch10
Activity Score 2592

i think what theassailante was trying to say is that bees usually don't carry around pieces of what they eat (like ants do) but rather suck the juice out of it.

salamandos's picture
salamandos
Activity Score 1947

wasps carry around what they eat - they cut it even into smaller pieces and return until the whole item is transported

Have Heart's picture
Have Heart
Activity Score 922

Good idea, but only the ad with the bread is understandable. The execution could've been much, much better.

like.a.boy's picture
like.a.boy
Activity Score 227

Lets send the story to Discovery Channel!
Apple Eating Bee found in Germany

drizae's picture
drizae
Activity Score 503

hahahaha

Fail Harder.

hang-the-dj's picture
hang-the-dj
Activity Score 1262

I reckon it's cool, I got it instantly.

Doesn't need the line though.

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