Comments (14)

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thirty6chambers's picture
Activity Score 1464


xiv's picture
Activity Score 18

Took me a few minutes to realise the bee was carrying an apple slice... I had to look at the second ad in the campaign with the toast.
Cut so thin, even a bee can carry it.
Nice idea, but could have executed it better by making the apple slice more obvious. Maybe it just needs one or two more pips?
Or maybe it's just my poor laptop screen and on paper its more obvious.

addyhoch10's picture
Activity Score 2592

you're right, there's no chance to get this without having seen the other ads.
i thought this was just a bee sitting on an apple (would be quite lame as an ad for a knife...)

we saw much better ads for this brand

drunkard's picture
Activity Score 113

Naah... I think the dat is the idea... If u make it thinner, Idea will be lost.

kc_brock's picture
Activity Score 703

pretty expected


theassailante's picture
Activity Score 234

whats a bee gona do with an apple?

salamandos's picture
Activity Score 1947

The wasp would probably do the same thing as you would do with an apple.

everartz's picture
Activity Score 7615

theassailante ... i think the bee is gonna eat the apple... :)
anyway same concept and different interpretation for all these ads...
nice in general

| everartz |

addyhoch10's picture
Activity Score 2592

i think what theassailante was trying to say is that bees usually don't carry around pieces of what they eat (like ants do) but rather suck the juice out of it.

salamandos's picture
Activity Score 1947

wasps carry around what they eat - they cut it even into smaller pieces and return until the whole item is transported

Have Heart's picture
Have Heart
Activity Score 922

Good idea, but only the ad with the bread is understandable. The execution could've been much, much better.

like.a.boy's picture
Activity Score 227

Lets send the story to Discovery Channel!
Apple Eating Bee found in Germany

drizae's picture
Activity Score 503


Fail Harder.

hang-the-dj's picture
Activity Score 1262

I reckon it's cool, I got it instantly.

Doesn't need the line though.