thirty6chambers's picture
1464 pencils


xiv's picture
18 pencils

Took me a few minutes to realise the bee was carrying an apple slice... I had to look at the second ad in the campaign with the toast.
Cut so thin, even a bee can carry it.
Nice idea, but could have executed it better by making the apple slice more obvious. Maybe it just needs one or two more pips?
Or maybe it's just my poor laptop screen and on paper its more obvious.

addyhoch10's picture
2592 pencils

you're right, there's no chance to get this without having seen the other ads.
i thought this was just a bee sitting on an apple (would be quite lame as an ad for a knife...)

we saw much better ads for this brand

drunkard's picture
113 pencils

Naah... I think the dat is the idea... If u make it thinner, Idea will be lost.

kc_brock's picture
703 pencils

pretty expected


theassailante's picture
234 pencils

whats a bee gona do with an apple?

salamandos's picture
1947 pencils

The wasp would probably do the same thing as you would do with an apple.

everartz's picture
7609 pencils

theassailante ... i think the bee is gonna eat the apple... :)
anyway same concept and different interpretation for all these ads...
nice in general

| Everartz |

addyhoch10's picture
2592 pencils

i think what theassailante was trying to say is that bees usually don't carry around pieces of what they eat (like ants do) but rather suck the juice out of it.

salamandos's picture
1947 pencils

wasps carry around what they eat - they cut it even into smaller pieces and return until the whole item is transported

Have Heart's picture
Have Heart
922 pencils

Good idea, but only the ad with the bread is understandable. The execution could've been much, much better.

like.a.boy's picture
227 pencils

Lets send the story to Discovery Channel!
Apple Eating Bee found in Germany

drizae's picture
503 pencils


Fail Harder.

hang-the-dj's picture
1262 pencils

I reckon it's cool, I got it instantly.

Doesn't need the line though.

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