Advertising Agency: Blattner Brunner, Atlanta, USA
Executive Creative Director: Jay Giesen
Creative Director: Brett Compton
Senior Art Director: Rick Bryson
Senior Copywriter: Sue Batterton
Photographer: Eric Kiel
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24 Comments
Excellent.
Mountain love.
We're going to need more lube.
I dont' get the ad at all. Care to explain?
The people of the Appalachian mountains in the US are loveably portrayed in a movie called 'Deliverance'
You should check it out. It should explain all. ;-)
We're going to need more lube.
Wow, you're just about as ignorant of who mountain people are as the horse you rode in on.
Excuse me. I didn't mean to be ugly.
It's just when we jump to ridiculous conclusions about an entire group of people, you perpetrate a stereotype. And that's arcane.
Aw come on mountain man, where's your sense of humour? Or perhaps that disappeared after the fourth generation of inbreeding.
We're going to need more lube.
In your mom, you heartless ape.
Zzzzzah.
Ha ha ha!
That's better, see you around Mountain lover.
;-)
We're going to need more lube.
Of all the people to stick up for, you pick mountain folk?
hmmmm....
Doin' it for the points
Wow, you really got me there. I guess I should have taken the opportunity to defend all stereotyped people of the world since the entire world is relevant in this particular ad. I have learned my lesson now.
I did get you there dumb ass. You look about this site much? Folk talk sh*t about indians all the time time but when someone bashes mountain folk you get all hot and bothered. You Red neck, country, hay chewin', sister botherin', hog romancer.
Doin' it for the points
Who's to say I won't comment when Native Americans are being stereotyped (uh, Indians? Really? Check irony)?
Resorting to name calling? Wow, you must read a lot.
Not members of the First Nation, but Indians from India. The country. It's kind of near I-Rak so you must know about it.
Yank
Doin' it for the points
Dude, what's your garbage? All around, stereotyping is shite.
I was trying to point out a bad joke.
You're making suppositions about me.
I defend anyone that is unfairly stereotyped. Including you.
It's cool dude, I was just fu*king with you.
We need smiley face icons on this site to annotate sarcasm and such.
Hi-5 it up?
Doin' it for the points
Nice art-direction, albeit overused.
Rick Bryson is a great art director. I like the way these look, but unofortunately the lines aren't super compelling. Solid, just not really good.
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brandon
www.brandonknowlden.com
Man, I love this. Well done!
http://www.charlieprattdesign.com
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http://www.charliewrites.com
I THINK IT'S VERY GOOD. Art direction and copy.
"Daddy"?
Jiah Sisco
www.mediadrink.com
"SON?!!"
(and they embrace each other in a tight hug tears running down their cheeks...)
Bravo all around.
bcasabella
Ginger
Maybe it's because I'm not American, and thus I'm not familiar with how mountain folk are portrayed in the collective consciousness, but I didn't get these at all.
Actually I think the copy makes the piece. The visual is nice, but doesn't really surprise me. The copy does the important work of cutting against the visual.