Apoteket: Injured Athletes, Running

Apoteket, Sweden's Pharmacy

Advertising Agency: Forsman & Bodenfors, Stockholm, Sweden
Art Director: Joakim Blondell
Copywriter: Johan Holmström
Graphic Designer: Nina Andersson
Photographer: Aorta
Published: August 2012


niceidea's picture
133 pencils

didn't get the idea

andylefty's picture
4539 pencils

exactly what I was going to say.

Reality Check's picture
Reality Check
1903 pencils

@ niceidea and andylefty,

You've both been fortunate enough to have never jogged and twisted your ankle, then.

andylefty's picture
4539 pencils

Correct. In reference to the ad, I guess it's just a bit straight for me.

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