Apomea.de, Vichy Sun Protection: Pool

Perfect protection
Now available at apomea.de

Advertising Agency: Jung von Matt / Spree, Germany
Creative Directors: Boris Schwiedrzik, Christian Himmelspach
Text: Jens Daum
Art director: Frederik Hofmann
Art Buying: Marjorie Jorrot
Account Managers: Frank Lotze, Ina Neumann, Christian Krull
Producer: Sven Hannemann
PostProduktion: PX1 Berlin
Client: Sabine Haag, Marketing Manager

41 comments

Guest commenter's picture
Guest commenter

This is so below the standard foe JVM, sorry guys!

salamandos's picture
salamandos
1947 pencils

so below the standard, that it got gold at eurobest this year.

Piet's picture
Piet

I already did get the impression Eurobest sucked. Gold? Hah!

DarkSide's picture
DarkSide
1068 pencils

Agree.
If that won Gold, the Festival sucks.
Lame Idea, poor execution.

salamandos's picture
salamandos
1947 pencils

The motive with the kid won gold.
I think it deserved it. Look at the festival results, Eurobest has a good level.

kiuiczek's picture
kiuiczek
63 pencils

Sorry but this kind of advertising you can find in almost all magazines for all cosmetic brands...
nothing creative

salamandos's picture
salamandos
1947 pencils

it's about new ideas, right? show me where "in almost all magazines" you can see this idea. it is really simple and astonishing that the product shot is integrated in the
lighting scenery and explains the product benefit in an unseen way.

control C's picture
control C
108 pencils

totally agreed... nice idea, maybe with a little more art direction... but still... great idea...

Toro's picture
Toro
1007 pencils

This is a nice campaign. Original to have the pack shot interact with the main visual in this way but stop pretending to be the agency that everybody can't stop copying from. Get over it guys.

ivan's picture
ivan

I haven't seen such interaction before either. I like the simplicity.

Ivan Raszl, admin of AotW

Crisp One's picture
Crisp One
2007 pencils

agreed

Olafski001's picture
Olafski001
1195 pencils

it makes you look straight at the brand
me likes

Guest commenter's picture
Guest commenter

i like the campaign because its in eurobest 2008

iT-iS-i's picture
iT-iS-i
1721 pencils

Seems a bit too obvious, guess that's what makes it, I would have reworked the executions though, seems like all of them have some kind of water source in them, therefore giving them a very matte feel.

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

SeanMartin's picture
SeanMartin

Oh look, it's the paranoids of the ad industry.

Nice campaign, guys, but not that special, sorry. And certainly not worth the frenzy of copy protection. If you dont want your work "mishandled" or "abused", dont submit. It's really that simple.

BTW: control-shift-3.

--------------------------

No, I am not a media buyer.

STRTLRS's picture
STRTLRS
1607 pencils

I prefer Command-shift-4, that way I can crop to the ad itself and steal it.

www.storytellerscreative.com

---------------
I think, therefore... yeah.

ivan's picture
ivan

They meant is as a joke. I guess the tone of the copy is a bit too serious, but they meant no harm I think.

Ivan Raszl, admin of AotW

SeanMartin's picture
SeanMartin

If indeed this is a joke, Ivan, it's not very funny, and they might want to rethink it before using it again.

--------------------------

No, I am not a media buyer.

corre's picture
corre
196 pencils

I like the idea because of its simplicity, although I like the second one, the one with the kid, most. When I see kids in cosmetics ads it always makes me feel that using their chemical wouldn't give me skin cancer as fast as the products that don't have kids in their ads. Just a gut feeling.

scarfinati's picture
scarfinati
830 pencils

“This is so below the standard foe JVM, sorry guys!”

show us one of yours thats better.

And this is a great ad. Gives me the benefit in a memorable way...

theanc's picture
theanc
2778 pencils

The real thing about this is the interaction between the packshot and the sun. But as a visual it's far from being outstanding. It looks like other ads that use this shadow reference as the main idea which makes this one a bit common.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

Toro's picture
Toro
1007 pencils

What are you talking about? What other ads? In this series?

salamandos's picture
salamandos
1947 pencils

really nice ad!

Guest commenter's picture
Guest commenter

reminds me somehow on that student work http://newcreatives.com/work/1175695241/1190039310.jpg

iT-iS-i's picture
iT-iS-i
1721 pencils

you're right, its the f'n same thing. shame.

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

salamandos's picture
salamandos
1947 pencils

How can this be the same? Sorry..

Guest commenter's picture
Guest commenter

reminds me somehow on that student work http://newcreatives.com/work/1175695241/1190039310.jpg

werbefuzzi35's picture
werbefuzzi35
91 pencils

Nice work. Yeap, reminds me of that student work too...

elnietodeNicho's picture
elnietodeNicho
360 pencils
matks's picture
matks
475 pencils

Very kinda. The tree shadow in the student work above is close, yet still not the same. But this one? The only thing it has in common is using a packshot to interact with the picture. But this alone doesn't make the JVM work "done or seen before".

Guest commenter's picture
Guest commenter

"Now available at apomea.de"
if even apomea is a client...
classic JVM

winning awards doesn't mean shit if people don't respect the work.

Also classic JVM is finding something online.
steal it from the artist.
put a logo on it and win! win! win!

DGCS's picture
DGCS
410 pencils

Good, not gold.

izmild's picture
izmild
770 pencils

good but standard...

ninjak's picture
ninjak
76 pencils

nice product placement. i like it.

ackattak's picture
ackattak
396 pencils

Works for me.

Guest commenter's picture
Guest commenter

CANNES GRAND PRIX!!!!!!!!! =)
Klasse, Jungs!!!!!!! GEIL GEIL GEIL

Toro's picture
Toro
1007 pencils

What are you on? Can I have some?

Pietro's picture
Pietro

He;s on JvM.

Guest commenter's picture
Guest commenter

terrible! No appeal whatsoever!

Guest's picture
Guest

Boring!

Guest's picture
Guest

Sells the brand instantly. Love it.

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