Apomea.de, Vichy Sun Protection: Mountain
Perfect protection
Now available at apomea.de
Advertising Agency: Jung von Matt / Spree
Creative Directors: Boris Schwiedrzik, Christian Himmelspach
Text: Jens Daum
Art director: Frederik Hofmann
Art Buying: Marjorie Jorrot
Account Managers: Frank Lotze, Ina Neumann, Christian Krull
Producer: Sven Hannemann
PostProduktion: PX1 Berlin
Client: Sabine Haag, Marketing Manager
24 Comments
Scheiße, richtig gut :)
This is nice.
I second that.
Why is the packshot not in the right hand corner, below, where it belongs? This looks strange.
Because you didn´t understand the idea... that´s why!!
I do not want to understand an ad that was so clearly not made to sell me the product. Any sunscreen/block does this. What is so special abput Vichy then?
don't want to understand is playing stupid. This is an excellent ad, I don't need words to understand that this product protects in the toughest circumstances.
Chile´s campaign that won in Cannes a couple of years ago (kids playing at the beach at night) is very similar in thinking. The difference is that that one is way better, was made first and has a much better art direction.
I comment the comments
You mean this?
http://adsoftheworld.com/media/print/photoderm_kids_sunscreen_ball
no way.. you did not get the twist of the actual ads.
2 ads for sunscreen that both talk about protection from sunlight? what are the odds?!?
Good, not gold.
Bronze? Tan?
I recommend the Wooden Squirl. A great award and just as good as the others. You will get a statue and you can add it to your award list.
good but there is no something special.
izmild
http://uniquetvcomm.blogspot.com
The message is delivered but nothing special in concept and art
izmild
http://uniquetvcomm.blogspot.com
Nice to see a well executed ad that clearly sells.
Michael Winokur www.winokurphotography.com
Sells what? Sun tan lotion in general? Vichy always has a specific product benefit and communicates it.
done
Simply İdea but something is missing on edit
İyi Reklam, Kötü Reklam
www.
www.fikirbenim.blogspot.com
Very simple, Very nice.
S&J
sehr gut gedacht.
maybe the last thing he want there is the sun protection
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\\Graphic in every where.... look around you!\\
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\\Graphic in every where.... look around you!\\
Brilliant!!!!!
Smart ^^
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