Apomea.de, Vichy Sun Protection: Mountain

Perfect protection
Now available at apomea.de

Advertising Agency: Jung von Matt / Spree
Creative Directors: Boris Schwiedrzik, Christian Himmelspach
Text: Jens Daum
Art director: Frederik Hofmann
Art Buying: Marjorie Jorrot
Account Managers: Frank Lotze, Ina Neumann, Christian Krull
Producer: Sven Hannemann
PostProduktion: PX1 Berlin
Client: Sabine Haag, Marketing Manager

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24 comments

Guest commenter's picture
Guest commenter

Scheiße, richtig gut :)

Copydog's picture
Copydog
129 pencils

This is nice.

krautland's picture
krautland
3204 pencils

I second that.

Piet's picture
Piet

Why is the packshot not in the right hand corner, below, where it belongs? This looks strange.

Guest commenter's picture
Guest commenter

Because you didn´t understand the idea... that´s why!!

Piet's picture
Piet

I do not want to understand an ad that was so clearly not made to sell me the product. Any sunscreen/block does this. What is so special abput Vichy then?

hemmo's picture
hemmo

don't want to understand is playing stupid. This is an excellent ad, I don't need words to understand that this product protects in the toughest circumstances.

DarkSide's picture
DarkSide
1068 pencils

Chile´s campaign that won in Cannes a couple of years ago (kids playing at the beach at night) is very similar in thinking. The difference is that that one is way better, was made first and has a much better art direction.

salamandos's picture
salamandos
1947 pencils

no way.. you did not get the twist of the actual ads.

thirty6chambers's picture
thirty6chambers
1464 pencils

2 ads for sunscreen that both talk about protection from sunlight? what are the odds?!?

DGCS's picture
DGCS
410 pencils

Good, not gold.

Guest commenter's picture
Guest commenter

Bronze? Tan?

I recommend the Wooden Squirl. A great award and just as good as the others. You will get a statue and you can add it to your award list.

izmild's picture
izmild
770 pencils

good but there is no something special.

izmild's picture
izmild
770 pencils

The message is delivered but nothing special in concept and art

winokur's picture
winokur
47 pencils

Nice to see a well executed ad that clearly sells.

Guest commenter's picture
Guest commenter

Sells what? Sun tan lotion in general? Vichy always has a specific product benefit and communicates it.

Guest commenter's picture
Guest commenter

done

AdvMan's picture
AdvMan
299 pencils

Simply İdea but something is missing on edit

İyi Reklam, Kötü Reklam
www.

Guest's picture
Guest

Very simple, Very nice.

S&J

Guest's picture
Guest

sehr gut gedacht.

des4graphic's picture
des4graphic
282 pencils

maybe the last thing he want there is the sun protection

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\\Graphic in every where.... look around you!\\

Guest's picture
Guest

Brilliant!!!!!

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