Apomea.de, Vichy Sun Protection: Beach

Perfect protection
Now available at apomea.de

Advertising Agency: Jung von Matt / Spree, Germany
Creative Directors: Boris Schwiedrzik, Christian Himmelspach
Text: Jens Daum
Art director: Frederik Hofmann
Art Buying: Marjorie Jorrot
Account Managers: Frank Lotze, Ina Neumann, Christian Krull
Producer: Sven Hannemann
PostProduktion: PX1 Berlin
Client: Sabine Haag, Marketing Manager

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Guest commenter's picture
Guest commenter

simpler the clearer, no head cracking business

Guest commenter's picture
Guest commenter

Super! I like it! Very simple.....

Guest commenter's picture
Guest commenter

reminds me somehow on this student work http://newcreatives.com/work/1175695241/1190039310.jpg

Piet's picture

Remins me of numerous campaigns. Like an Indian Coca Cola campaign. But not for Vichy. I do not think they have run this campaign more than once in an obscure magazine.

salamandos's picture
1947 pencils

only a little bit..
and what makes this ad nice are the remaining 90%.
i don't think they were inspired by the student work.

krautland's picture
3204 pencils

that's quite nice.

sneakyhands's picture
1857 pencils

good work - simple, clear, and i like the blues they used. plus, i like that it's a hand pump instead of one that uses a propellant.

Piet's picture

Does that thing move along with you? Or will you be in the sun a few steps further?

DGCS's picture
410 pencils

Good, not gold.

cmotan's picture
187 pencils


Piet's picture

Or not. Maybe the judges have read some of the comments. But probably yes. Jury's tend to copy each other.

salamandos's picture
1947 pencils

>Maybe the judges have read some of the comments.

Very funny. Which comment would possibly change the jurys mind?

AdvMan's picture
299 pencils

Simply İdea but something is missing on edit

İyi Reklam, Kötü Reklam

Debasis Mata's picture
Debasis Mata

Striking thought! Make me to think about any thing because nothing is in closing stages.

kiuiczek's picture
63 pencils

Weak... it was so many times... it is nice but not for award

Guest commenter's picture
Guest commenter

good good and good

missed my turn's picture
missed my turn
426 pencils

Boom. These are simple and sick.

pieter1's picture

Is this new, fresh, original? Or similar to other campaigns, bit boring and could have been done on 1970? I would go for the latter.

Guest commenter's picture
Guest commenter

Its very nice

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