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APAV - Portuguese Association for Victim Support: Old man
Silence hurts.
Advertising Agency: JWT, Lisbon, Portugal
Creative Director: João Espírito Santo
Art Director: Zeca
Copywriter: Liber Matteucci
Photographers: Filipe Rebelo, Máquina Invisível
Published: May 2005
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striking.
100% done before
This is one of my favorite print campaigns of all time. I would really like to see you come with another campaign that as you say has done this before. And mind you, the tourist guide series came later. This is as powerful as print can get, in art direction, in copy, in every damn thing this ad has.
It is awesome, indeed. I have'nt seen anything like it before. It really shocks.
i' m with you on that one Kris. i'm sick of the 'done before' argument
the 2 chik ones are more stronger, the bloke ones looks like it could be their hands.
The best execution of this idea i've seen is the fathers finger in front of the young girls mouth for child abuse, the line was about speaking out or something like that.
me too. That campaign was with the same idea and copyline was like "abused child can't talk" or somethin' like that.
BUT! that campaign was published later than: May 2005, Definitely. So, i excuse for my quick posting (:
I just found something with almost the same idea, from DM9DDB, a Brazillian agency. I'm sorry. I had loved this campaign for APAV!
http://adsoftheworld.com/media/print/masp_museum_guided_tour_four
That was the campaign I was talking about just yet. It came after. It also shows the huge gap of quality between this and the guided tours ads.
Nice Kris. Thanks for the info. I'll trust in you! By the way, the Portuguese one is much better than the Brazillian!
This is awesome. I'm so creeped out by this guy.
great campaing, a classic.
I did this in 1999 in US.
http://geocities.com/dalbir73/sas.htm
Dalbir
Hay man, congrats on that! First of all, you have got an awesome idea (that came first!). Second, you had a great copy, specially on the second ad (they'll tell you not to tell anybody...), and a nice art direction. Congratulations, brother! Very, very fine work.
I did this in 1999 in US.
geocities.com/dalbir73/sas.htm
Dalbir
opps...the link doesn't work...
www.geocities.com/dalbir73/sas.htm
to me, this guy's looking a bit too violent himself, not exactly like a victim.
nevermind, great campaign
How subtle these are! Very good!
Really great campaign! I love it... Congrats to dalbir too! Nice work
very good