21 comments

twelve_noon's picture
twelve_noon
617 pencils

striking.

_Yr's picture
_Yr
44 pencils

100% done before

Bye's picture
Bye
1468 pencils

This is one of my favorite print campaigns of all time. I would really like to see you come with another campaign that as you say has done this before. And mind you, the tourist guide series came later. This is as powerful as print can get, in art direction, in copy, in every damn thing this ad has.

MarceloG's picture
MarceloG
820 pencils

It is awesome, indeed. I have'nt seen anything like it before. It really shocks.

twelve_noon's picture
twelve_noon
617 pencils

i' m with you on that one Kris. i'm sick of the 'done before' argument

Chris's picture
Chris
1987 pencils

the 2 chik ones are more stronger, the bloke ones looks like it could be their hands.

jughead's picture
jughead
60 pencils

The best execution of this idea i've seen is the fathers finger in front of the young girls mouth for child abuse, the line was about speaking out or something like that.

_Yr's picture
_Yr
44 pencils

me too. That campaign was with the same idea and copyline was like "abused child can't talk" or somethin' like that.
BUT! that campaign was published later than: May 2005, Definitely. So, i excuse for my quick posting (:

MarceloG's picture
MarceloG
820 pencils

I just found something with almost the same idea, from DM9DDB, a Brazillian agency. I'm sorry. I had loved this campaign for APAV!

http://adsoftheworld.com/media/print/masp_museum_guided_tour_four

Bye's picture
Bye
1468 pencils

That was the campaign I was talking about just yet. It came after. It also shows the huge gap of quality between this and the guided tours ads.

MarceloG's picture
MarceloG
820 pencils

Nice Kris. Thanks for the info. I'll trust in you! By the way, the Portuguese one is much better than the Brazillian!

ellehcimeo's picture
ellehcimeo
3522 pencils

This is awesome. I'm so creeped out by this guy.

juliangray's picture
juliangray
987 pencils

great campaing, a classic.

Dalbir Singh's picture
Dalbir Singh
552 pencils

I did this in 1999 in US.

http://geocities.com/dalbir73/sas.htm

Dalbir

MarceloG's picture
MarceloG
820 pencils

Hay man, congrats on that! First of all, you have got an awesome idea (that came first!). Second, you had a great copy, specially on the second ad (they'll tell you not to tell anybody...), and a nice art direction. Congratulations, brother! Very, very fine work.

Dalbir Singh's picture
Dalbir Singh
552 pencils

I did this in 1999 in US.

geocities.com/dalbir73/sas.htm

Dalbir

Dalbir Singh's picture
Dalbir Singh
552 pencils

opps...the link doesn't work...

www.geocities.com/dalbir73/sas.htm

addyhoch10's picture
addyhoch10
2592 pencils

to me, this guy's looking a bit too violent himself, not exactly like a victim.
nevermind, great campaign

postman's picture
postman
951 pencils

How subtle these are! Very good!

Joe76's picture
Joe76
772 pencils

Really great campaign! I love it... Congrats to dalbir too! Nice work

tarun's picture
tarun
26 pencils

very good

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