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13%

Agency Network: 
Published/Aired: 
June 2008
Description: 

Print advertisment created by Grey, South Africa for Apartheid Museum, within the category: Recreation, Leisure.

During Apartheid eighteen million people were forced to live on only thirteen percent of South Africa’s land.
4.5 million were given 87%

Advertising Agency: Grey South Africa, Johannesburg, South Africa
Executive Creative Director / Art Director: Mike Barnwell
Copywriter: Jack Malepa

Comments (18)

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Guest commenter's picture
Guest commenter

COOL

cmotan's picture
cmotan
Activity Score 189

clever

jsantanaxp's picture
jsantanaxp
Activity Score 401

yep, i like.

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iT-iS-i's picture
iT-iS-i
Activity Score 1721

Stands out. Nice.

Bath yourself in gold-dust then i'll believe you're filthy rich.

:: Put your ears against the ground so i can walk over what you heard::

Dale's picture
Dale
Activity Score 370

Nice concept and it's striking in just using typography and copy.

I do quibble with the execution a tad though. I would prefer it if it actually looked like 13% and 87% rather than a smidgen in the corner. It's a quibble, but hey, you brought up the numbers.

- Commenting in all caps with poor spelling and grammar is so done before -

- The only thing more rare than a good ad is a good guest comment -

Grrrr's picture
Grrrr
Activity Score 1961

Were given? By whom? God?

Karma-the-ruthless's picture
Karma-the-ruthless

The apartheid regime aka government. Learn your history, you ignorant...

Nice piece.

When light is plenty, bright shadows loom.

Guest commenter's picture
Guest commenter

The apartheid regime aka government. Learn your history you ignorant...

Nice piece, was it a once off?

When light is plenty, bright shadows loom.

CR_AD's picture
CR_AD
Activity Score 413

Yes it's very clever ! cool

http://www.coupsdepub.com/

luispiter's picture
luispiter
Activity Score 2756
BOOBJOB LOOBCANNON's picture
BOOBJOB LOOBCANNON
Activity Score 1838

I quite like this. Makes you think. Powerful.

We're going to need more lube.

Haqqi's picture
Haqqi
Activity Score 19

I'm forced to read that box on the top-left corner....

floydeepurple's picture
floydeepurple
Activity Score 349

Smart, Simple & Nice. Actually, great.

brndnrap8's picture
brndnrap8
Activity Score 170

Squishy type.. mmmmmmmm

http://www.sharkcountry.blogspot.com/

Mauro Mendes Dornelas's picture
Mauro Mendes Do...
Activity Score 14

very good

mk's picture
mk

crap crap crap

renzz's picture
renzz
Activity Score 227

Nice! Really good!

iT-iS-i's picture
iT-iS-i
Activity Score 1721

saw this a while ago, still quite a stunner...

:: Choose your words wisely or I'll stab you with a point of view ::

:: Put your ears against the ground so i can walk over what you heard::

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