Aparecida Jewellery: On their knees

Ring on your finger, necklace on your neck and men on their knees.

Advertising Agency: Solution Comunicação, Belo Horizonte/MG, Brazil
Creative Directors: Bruno Ramos, Patrícia Reis
Art Director: Bruno Ramos
Copywriter: Igor Oliveira
Published: October 2010

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10 comments

morse's picture
morse
15714 pencils

Best headline in the campaign.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

jagadeesh's picture
jagadeesh
749 pencils

agreed

Themadartist1972's picture
Themadartist1972
325 pencils

indeed

NONE™'s picture
NONE™
209 pencils

Good art direction!

NONE™

ishiboy's picture
ishiboy
497 pencils

Yup. The other two seem pretty ordinary.

carlo's picture
carlo
163 pencils

Best of the three... What happened to her leg though?

_____

Because great designs need no further explanation.

shawnbarrytoronto's picture
shawnbarrytoronto
30 pencils

Also, interestingly, the only ad of the 4 in which the model looks positive and not suicidal. The series is weird, but this one ad is nicely done.

bakamono's picture
bakamono
1006 pencils

This is bad, colors cold, models are even colder. Might as well dig a hole.

because therefore it is

kleenex's picture
kleenex
27266 pencils

I like her idea.

burakc's picture
burakc
143 pencils

TRASHHH!!!

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