Aparecida Jewellery: Dive

Some men dive deep in the ocean in search for jewelry, but their breath is taken away at the surface.

Advertising Agency: Solution Comunicação, Belo Horizonte/MG, Brazil
Creative Directors: Bruno Ramos, Patricia Reis
Art Director: Sergio Bahia
Copywriters: Cristiano Borges, Igor Oliveira

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4 comments

jatoba's picture
jatoba
30 pencils

I agree with Ben Dover

Church Money's picture
Church Money
76 pencils

Yikes. These sound like they were written in a different language and run through a Google translator. Why is the copy in these talking about taking the man's breath away? It should take the woman's away because it's so beautiful. Also the art direction, while colorful and interesting, would be more suited to advertising gum or men's deoderant.

ace85le's picture
ace85le
3939 pencils

Just another portrait fashion ad... meh

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sergiodefenders's picture
sergiodefenders
5 pencils

I love art direction, colors fit perfectly.

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