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Agency: 
Published/Aired: 
September 2011
Description: 

Print advertisment created by McCann, Poland for Apap, within the category: Pharmaceutical.

Before you rip your head off.
Apap. Your safety is our concern.

Advertising Agency: McCann Erickson, Warsaw, Poland
Art Director / Illustrator / Graphic Designer: Marcin Sosiński
Copywriter: Zofia Smełka

Comments (4)

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Highest Rated

karmacoin's picture
karmacoin
Activity Score 688

it just work for a close target

abake's picture
abake
Activity Score 1264

I like the illustration, but what the heck is Apap? Not even zooming in can I see what is on the pack-shot...

tytpol's picture
tytpol
Activity Score 777

Apap is the best known painkiller in Poland.

Me in Montreal's picture
Me in Montreal
Activity Score 60

Would I hang these on my wall? Yes, they're quite pretty. Does it sells the product? I don't know. It's a case of cultural relevancy.

karmacoin's picture
karmacoin
Activity Score 688

it just work for a close target

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