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Arm

Agency: 
Published/Aired: 
September 2011
Description: 

Print advertisment created by McCann, Poland for Apap, within the category: Pharmaceutical.

Before you chew your arm off.
Apap. Your safety is our concern.

Advertising Agency: McCann Erickson, Warsaw, Poland
Art Director / Illustrator / Graphic Designer: Marcin Sosiński
Copywriter: Zofia Smełka

Comments (6)

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Highest Rated

Lazarus's picture
Lazarus
Activity Score 1536

Very blind. Kind of cool art, but not a great communication.

morse's picture
morse
Activity Score 17604

It's painful to look at, but I think the campaign works.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

miko1aj's picture
miko1aj
Activity Score 3086

did You managed to sell it to the actual client? It's nice looking, but... knowing polish realities....

karmacoin's picture
karmacoin
Activity Score 688

im not polish, sorry, it doesnt works for me but the art is really nice

porscheLjones's picture
porscheLjones
Activity Score 4

Yea I don't really care for the ad. The message is not clear to me. I agree with karmacoin, the art is nice but it doesn't work for me either.

Lazarus's picture
Lazarus
Activity Score 1536

Very blind. Kind of cool art, but not a great communication.

暗勃's picture
暗勃
Activity Score 7

好疼。

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