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Ants

Published/Aired: 
February 2007
Description: 

It attacked by a colony of aggressive fire ants, micturate a perimeter around yourself. These vicious insects inflict a painful sting, but cannot tolerate nitrogen-rich environment.
The smart way to stay ahead. Aptivus

Advertising Agency: Huntsworth Health, UK
Creative Director: Andy Bell
Copywriter: Sophie Johnson
Art Director: Martin Gaul
Photographer: Stuart McClymont

Comments (3)

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Highest Rated

the_ashlands's picture
the_ashlands
Activity Score 1394

micturate = urinate

the_ashlands's picture
the_ashlands
Activity Score 1394

hmmmm....did not know that. i dont like the art direction here or the fact that the product doesnt really seem to correlate with these spots.

i like the obscure big lebowski reference in there tho!!

nemesis's picture
nemesis
Activity Score 765

great concept!

* what's micturate?

the_ashlands's picture
the_ashlands
Activity Score 1394

micturate = urinate

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