Antonio Federici Ice Cream: We Believe In Salivation

Is this seriously out of the UK?

About four possible interpretations of this scene. Too puerile to be legitimately controversial.

P.S. -- WASH YOUR HANDS, AND NO DOUBLE DIPPING, GUYS!

Seriously??!!!

Let me guess - Vanilla mixed with dark chocolate?

If icecream is such a religion, I've become a non-believer, thank you.

WOW........Not gonna sell Ice Cream

this is wrong on so many levels. is he holding or wan.. king that spoon?

The spoon in the hand has a strong sexual connotation.
Anyway, i think this campaign has too much effort to be controversial. It´s Forced.

oh, jesus!

no,

.

The worst I've ever seen...

At least i know a name of a ice cream that i will never buy!

Some of you need to get off your high horses. It's "wrong", "you won't buy this ice cream", etc. I will tell you what's wrong. Priests sexually abusing boys. I personally don't like the campaign either because this approach (making fun of religion) has been done a million times. I'm giving it 4 stars just for the good photography and typography. However, if the ice cream is good, I'd still buy it.

I agree with your point, which, to my way of thinking, basically says that advertising is irrelevant to the choices I make. -- Don't need to be cool, don't need to be on the trend, don't need it because a celebrity uses it, don't need to prove my worth to myself or anyone else through what I buy or own.

Plus, I like ice cream.

It's hard to find a client that has the balls to do something different and risky (they get top marks for that).

Unfortunately, I think the agency missed the opportunity by delivering a sophomoric and outdated campaign.

-"fuck, we have no idea, i totally forgot this shitty ice cream brief"
-"oi, let's put gay priests and pregnant nuns!"

..it's so unfair to say 'that'! we all know how hard it is to get those rewarding relevant & radical ideas, at once, while we have {we hope especially in now days} another 17.6 jobs going on at the same time! ..but, look, that gay priest idea that happens to answer the brief, also had to be accepted! and then yourself accepts!..and then the security guard accepts! ..an then the next creative accepts! ..and then the head creative director accepts! ,and then the general manager accepts! and then the client accepts! ..and it gets done & published! ..really guys, let's say to 'Matt O' Connor & his m8's', braaaAAAaavo! ..please, you know they deserve it! think of you & all your rejected, brave, winning ideas rusting in your brain cells!
{ps: & yes, i hate the fact that they make fan of religion!}
xx

donkey

uuuh, this is gonna upset a lot of people, I LOVE IT!. hhaha

The only reason to make such a terrible and non original ad is that this guys are too young to been around when benetton made his campaign, come on you people, before making a rippoff of a famous ads make some research.

yeah.. banana ice cream! delicious!

It smell like italian advertising but it´s english!

That's just weird

Why don't these cowards make fun of Muslims for a change. This Catholic bashing thing is very old.

Love the headline – if it's not a typo.
The rest of it gives me an ice-cream head-ache.

Umm...this is really sexy lol i couldn't look away for a while

So. Hottest ice cream y/y?