Antonio Federici Ice Cream: We Believe In Salivation

We Believe In Salivation
Ice Cream is our religion

Advertising Agency: Contrast Creative, Manchester, UK
Creative Director / Copywriter: Matt O' Connor
Photographer: Edwin Stemp
Styling: Nikki Evans
Hair / Makeup: Cassie Steward
Published: July 2010

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29 comments

Roger Keynes's picture
Roger Keynes
5498 pencils

Is this seriously out of the UK?

Will Think for Salary

Billoughsby's picture
Billoughsby
5091 pencils

About four possible interpretations of this scene. Too puerile to be legitimately controversial.

P.S. -- WASH YOUR HANDS, AND NO DOUBLE DIPPING, GUYS!

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

vidya.shankaran's picture
vidya.shankaran
724 pencils

Seriously??!!!

Guest's picture
Guest

Let me guess - Vanilla mixed with dark chocolate?

If icecream is such a religion, I've become a non-believer, thank you.

vanMeter's picture
vanMeter
80 pencils

WOW........Not gonna sell Ice Cream

dreadboy's picture
dreadboy
413 pencils

this is wrong on so many levels. is he holding or wan.. king that spoon?

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

silvi's picture
silvi
4172 pencils

The spoon in the hand has a strong sexual connotation.
Anyway, i think this campaign has too much effort to be controversial. It´s Forced.

Guest's picture
Guest

oh, jesus!

elyoshiro's picture
elyoshiro
545 pencils

no,

Billoughsby's picture
Billoughsby
5091 pencils

.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

The worst I've ever seen...

Hibon's picture
Hibon
3731 pencils

At least i know a name of a ice cream that i will never buy!

Simple ideas are the best !

atb2005's picture
atb2005
13567 pencils

Some of you need to get off your high horses. It's "wrong", "you won't buy this ice cream", etc. I will tell you what's wrong. Priests sexually abusing boys. I personally don't like the campaign either because this approach (making fun of religion) has been done a million times. I'm giving it 4 stars just for the good photography and typography. However, if the ice cream is good, I'd still buy it.

Hibon's picture
Hibon
3731 pencils

I agree with you for the 4 stars. I agree with you that priests sexually abusing boys is wrong... but this is 02% of the world priests that did those wrong things.(we must not generalize like all medias doo about everything today ) For the ice cream, believe me, they all taste about the same so this brand is linked to a stupid message. David Ogilvy used to say ' you sell or else" but he always respected people and brands. How many of us "ad makers" go today on easy ideas with sex, religion, racism....just to be sensational ?

Simple ideas are the best !

Guest's picture
Guest

Agree... some creatives want only to be sensational to win awards, they don't care about the sales of the product.

Guest's picture
Guest

You are a moron. If you don't like the campaign, and essentially you think it brings to mind sexual abuse, then please don't tell others that they are wrong for calling wrong wrong.

Billoughsby's picture
Billoughsby
5091 pencils

I agree with your point, which, to my way of thinking, basically says that advertising is irrelevant to the choices I make. -- Don't need to be cool, don't need to be on the trend, don't need it because a celebrity uses it, don't need to prove my worth to myself or anyone else through what I buy or own.

Plus, I like ice cream.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

thedesignaddict's picture
thedesignaddict
5391 pencils

It's hard to find a client that has the balls to do something different and risky (they get top marks for that).

Unfortunately, I think the agency missed the opportunity by delivering a sophomoric and outdated campaign.

Guest's picture
Guest

-"fuck, we have no idea, i totally forgot this shitty ice cream brief"
-"oi, let's put gay priests and pregnant nuns!"

Guest's picture
Guest

..it's so unfair to say 'that'! we all know how hard it is to get those rewarding relevant & radical ideas, at once, while we have {we hope especially in now days} another 17.6 jobs going on at the same time! ..but, look, that gay priest idea that happens to answer the brief, also had to be accepted! and then yourself accepts!..and then the security guard accepts! ..an then the next creative accepts! ..and then the head creative director accepts! ,and then the general manager accepts! and then the client accepts! ..and it gets done & published! ..really guys, let's say to 'Matt O' Connor & his m8's', braaaAAAaavo! ..please, you know they deserve it! think of you & all your rejected, brave, winning ideas rusting in your brain cells!
{ps: & yes, i hate the fact that they make fan of religion!}
xx

donkey

Cheerriiee's picture
Cheerriiee
952 pencils

uuuh, this is gonna upset a lot of people, I LOVE IT!. hhaha

Guest's picture
Guest

The only reason to make such a terrible and non original ad is that this guys are too young to been around when benetton made his campaign, come on you people, before making a rippoff of a famous ads make some research.

Guest's picture
Guest

yeah.. banana ice cream! delicious!

Hiperion's picture
Hiperion
3138 pencils

It smell like italian advertising but it´s english!

JustinCarrasquillo's picture
JustinCarrasquillo
549 pencils

That's just weird

Guest's picture
Guest

Why don't these cowards make fun of Muslims for a change. This Catholic bashing thing is very old.

Anonymous Author's picture
Anonymous Author
1541 pencils

Love the headline – if it's not a typo.
The rest of it gives me an ice-cream head-ache.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

Umm...this is really sexy lol i couldn't look away for a while

Guest's picture
Guest

So. Hottest ice cream y/y?

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