Antonio Federici Ice Cream: Immaculately Conceived

Immaculately Conceived
Ice Cream is our religion

Advertising Agency: Contrast Creative, Manchester, UK
Creative Director / Copywriter: Matt O' Connor
Photographer: Edwin Stemp
Styling: Nikki Evans
Hair / Makeup: Cassie Steward
Published: July 2010

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19 comments

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Copy is a little bit hard to read but I love how they placed the product, logo, website, etc. Really neat.

Roger Keynes's picture
Roger Keynes
5497 pencils

O-B-V-I-O-U-S.

Will Think for Salary

Billoughsby's picture
Billoughsby
5091 pencils

Too many subtexts going on here for this to be the simple joke they probably intended. But frank reading says "amateurish headline, concept and execution".

P.S. - As elaborately as this shot is propped and processed, why couldn't this lady hold the ice cream box level, huh? Huh? Why not, huh? Why didn't they straighten it, huh? Huh? Why not, huh?

So much wrong on so many levels, none of which have anything to do with religion, btw.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

WOW j'adore...belle campagne. Félicitation!

dreadboy's picture
dreadboy
413 pencils

a pregnant nun eating ice cream. wait, what?

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

Guest's picture
Guest

Most shocking ad. Are pregnant women allowed to indulge in sugar?

I'm sad that Christians aren't meting out violent death threats.

Well, about the ad, stupid pun.

atb2005's picture
atb2005
13567 pencils

I have no problem with these types of ads; it's just that they are cliched. There are few more from this campaign. View here,
http://www.flickr.com/photos/cityphotographer/3349549048/in/set-721576...

vanMeter's picture
vanMeter
80 pencils

Really guys......Why alienate the entire catholic demographic, great idea and all.

Hibon's picture
Hibon
3731 pencils

I'm glad that Christians aren't meting out violent death threats, they are civilized people.But this brand will die to death.

Simple ideas are the best !

Guest's picture
Guest

Hurray! Sex doesn't sell anymore!

Chris's picture
Chris
1987 pencils

too much similar to benneton ads of yesteryear.

Cheerriiee's picture
Cheerriiee
952 pencils

why not a spoonful of the product?
I also love how they placed all the info on the bottom of th add.

the_lizard_king's picture
the_lizard_king
1259 pencils

The art direction is great, the layout and placement is great... but the copy and the concept is extremely forced!

And then GOD said...
Let there be creativity!!!

Guest's picture
Guest

she should wear something more comfy....pregnant nun it seems....yawn

Guest's picture
Guest

This is the kind of work that you remember the ad but not the brand.

Guest's picture
Guest

I love creative advertising

Anonymous Author's picture
Anonymous Author
1541 pencils

The pun is as poor as a nun.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

i dont think that been ofensive to the catholics will help de product.

Girlfireice's picture
Girlfireice
254 pencils

Great work(and controversial)

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