Immaculately Conceived
Ice Cream is our religion
Advertising Agency: Contrast Creative, Manchester, UK
Creative Director / Copywriter: Matt O' Connor
Photographer: Edwin Stemp
Styling: Nikki Evans
Hair / Makeup: Cassie Steward
Published: July 2010
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19 Comments
Copy is a little bit hard to read but I love how they placed the product, logo, website, etc. Really neat.
http://jackmancer.com/
http://twitter.com/jackmancer/
O-B-V-I-O-U-S.
Will Think for Salary
Too many subtexts going on here for this to be the simple joke they probably intended. But frank reading says "amateurish headline, concept and execution".
P.S. - As elaborately as this shot is propped and processed, why couldn't this lady hold the ice cream box level, huh? Huh? Why not, huh? Why didn't they straighten it, huh? Huh? Why not, huh?
So much wrong on so many levels, none of which have anything to do with religion, btw.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
WOW j'adore...belle campagne. Félicitation!
a pregnant nun eating ice cream. wait, what?
Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'
Most shocking ad. Are pregnant women allowed to indulge in sugar?
I'm sad that Christians aren't meting out violent death threats.
Well, about the ad, stupid pun.
I have no problem with these types of ads; it's just that they are cliched. There are few more from this campaign. View here,
http://www.flickr.com/photos/cityphotographer/3349549048/in/set-721576...
Really guys......Why alienate the entire catholic demographic, great idea and all.
I'm glad that Christians aren't meting out violent death threats, they are civilized people.But this brand will die to death.
Simple ideas are the best !
Hurray! Sex doesn't sell anymore!
too much similar to benneton ads of yesteryear.
why not a spoonful of the product?
I also love how they placed all the info on the bottom of th add.
The art direction is great, the layout and placement is great... but the copy and the concept is extremely forced!
And then GOD said...
Let there be creativity!!!
she should wear something more comfy....pregnant nun it seems....yawn
This is the kind of work that you remember the ad but not the brand.
I love creative advertising
The pun is as poor as a nun.
Write a wise saying and your name will live forever – Anonymous.
http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth
i dont think that been ofensive to the catholics will help de product.
Great work(and controversial)