Anti-Drug National Agency: Dog
Hard drugs give you hard lessons.
Advertising Agency: Mercury 360, Bucharest, Romania
Creative Director: Miguel Goncalves
Art Director: Liviu Turcanu
Copywriter: Cristian Scurtu
Illustrator: Andrei Nedea
Other additional credits: Adriana Bogdan
Published: July 2008
12 comments
well i guess the idea behind this fancy art is that drugs affect your perception of things, and this can be fucked depending the situation. am i right?
yep you are right
http://www.behance.net/shortafella
this is way too heavy handed. reminds me of the simpsons episode with the "california ham sandwich"
I was just thinking of the same episode.
"stay low, move fast"
Doin' it for the points
Done by Grey İstanbul.
http://adsoftheworld.com/search/node/Aksam
"If you take hard drugs it is quite probable you will throw your dog a ripsaw blade instead of a frisbee"
Guess the dog is on drugs too then.
heh thats one drug sniffing dog
He's thinking about tossing the dog a frisbee but is actually tossing a saw blade. Are you guys that dumb? Really, I hate the people who leave comments on these sites. Always looking to bring down an ad like they're all the gods of advertising.
ummmm....sorry Beef, this sucks. I dunno if you appreciate obscure advertising...I personally do not.
So...does this mean by taking hard drugs I will be able to shoot saw-blades out of my eyes?
The more I see these ads, the less they appeal to me. Although the visual style is alright, there's a disconnect between that and the message. The message itself is misleading and inaccurate so, on the whole, it's unlikely that this ad would be successful.
I understand that there are certain drugs that can increase the cases of you harming others as much as yourself, by inhibiting certain receptors or flooding your skull box with blockers as I like to say, but this ad doesn't tackle the real danger of drug use, which is ignorance. This just reinforces what we already know or believe to be true instead of making us take notice.
"stay low, move fast"
p.s
People talking about this here, doesn't mean this ad worked. It just means that we need to get back to work.
Who want's to trade a corporate re-brand for some T.V? Any takers? No? Well screw you guys. ;)
Doin' it for the points