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Anti Smoking Help Line: Suicide

Anti Smoking Help Line: Suicide
Your rating: None Average: 8 (59 votes)

It's called suicide because it's your choice.
Give up smoking: 0 8008 700 700

Advertising Agency: Mercury 360, Bucharest, Romania
Art Director: Andrei Nedea
Copywriter: Cristian Scurtu
Photographer: Ola Bell
Creative Group Director: Liviu Turcanu
Published: December 2008

Comments

missed my turn's picture 422 pencils
Guest's picture

nah man it's Macy Gray

jsantanaxp's picture 419 pencils

LOL.

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http://comunique9.blogspot.com

Favete's picture 310 pencils

It's called levitation coz the idea is too forced. I mean, the head never hangs back... i hangs forward!!!

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Change it, change it now coz they will tomorrow.

Guest's picture

nice execution

Blair Semenoff's picture 661 pencils

Surprised no .com is available for additional information

Guest's picture

really like this

ShaniG's picture 9055 pencils

Too forced

everartz's picture 3627 pencils

i like it...
--
Everartz

Guest's picture
6

Kind of like it, something new at least.

http://www.markrichardsondesign.com

Guest's picture

excellent idea nice execution...

Gi_bo's picture 179 pencils

I like the line.

GiBo

pardzy's picture 16 pencils

good pic and good mood&tone

Guest's picture

Nice!

Guest's picture
5

art direction is excellent but the copy sucks.

NomadDCLXVI's picture 290 pencils
8

the line is really good.
but if you will ask smokers do they feel like they are committing suicide... most probably you will get some joke in return :) and that's all.
This is tough area - a lot of anti smoking ads have really nice ideas, but mostly it just does not work for the smokers.
But - on the other hand, this may work for people who was thinking about stating to smoke.. may be.

dclxvi

Guest's picture

WOW!!! i liked it

thefakehuman's picture 194 pencils

THe art director could use some one else to write his copy...cuz this one doesnt do judgement...

- Life Feeds on Life -

GAGBALL DILDOHANDS's picture 1872 pencils

shite

It's only advertising.

Favete's picture 310 pencils

It's called levitation coz the idea is too forced. I mean, the head never hangs back... i hangs forward!!!

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Change it, change it now coz they will tomorrow.

dzc's picture 2 pencils

This is a great, powerful, iconic image and ad. True the head usually hangs forward--That's all you have as a critique? C'mon! Try and focus on the big idea (and beautiful execution) or don't bother cramming up the boards...

Favete's picture 310 pencils

I won't say the rest coz it was already said, it won't keep me away from the cigarretes, but nice response.

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Change it, change it now coz they will tomorrow.

Guest's picture

Hey, if the head isn't hanging the way it should be, the ad is dead isn't it? D'OH!!!

Guest's picture

nice!!!

Grrrr's picture 246 pencils

Funny, the idea is in the logo: the stool upside down...

Tuyo Jydtep

Guest's picture

i loved the copy

Guest's picture
10

really

miko1aj's picture 1339 pencils

great ad. super photo treatment. although i think copy is absolutely unnecessary i must admit that genuity of this message is self-strong enuogh. great job.

joelapompe's picture 786 pencils
6

words are great

http://www.joelapompe.net / Facebook : Joelapompe

http://www.joelapompe.net / Facebook : Joe la pompe / Twitter : joelapompe

NatalieM's picture 1615 pencils

Good work!

maashookshee's picture 260 pencils

great idia.. week copywriting

Guest's picture
10

very good

Puly13795's picture 42 pencils

Call me a picky copywriter, and this is only to adhere to my own style, but I would change the headline around a little:

When you choose to die, it's called suicide.

or

25 million smokers worldwide? Or the largest suicide pact in history.

or no headline at all. It works fine with just the visual.

veemaster's picture 33 pencils

great..!

psalyms's picture 118 pencils

nah bad, nah bad

Curiosity is also the mother of invention.
theBUKofPSALMS.

Guest's picture

i'm smoking now...maybe tomorrow i'll die in a car accident..

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