Anti Drinking & Driving: Rope
It's like killing yourself. Don't drink & drive.
Advertising Agency: Lonsdale Saatchi & Saatchi, Port of Spain, Trinidad and Tobago
Creative Director: Jon Slater
Art Director / Copywriter: Chris Guinness
Time of publication or release: March 2008
16 Comments
shoehorn that concept!
zzzzzzz
uummhh not happening
bad。。。。。
So, it's like when you say "it's like killing yourself," is it like do you mean figuratively speaking or literally? Like, when I first read the headline, I was like, this headline's like telling me something I never thought I'd be doing to myself if I drove drunk! And I was like "that's really deep..."
it's like killing advertising! what say?
the funny part of this one is the copywriter who is called "guinness"
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I think he is gone too literally, I think you are correct Mr.Jet Propulsion Lab.
I am a student.
THIS AD makes me want to kill myself
Yuck!
What's up I know ay Bro drinking and Driving is so disguisting I Like wish we had no beers ay bro but yeah see ya.
Ay caramba, guácalas!
Well, Jet Propulsion what "anti" anything ad isn't redundant.
This ad is HOG WASH!
OMG...that's bad.
nice and RUBBISH!!!
i love this ad. this is actually good. he really thought outside the box. what i love is he used bottles and cars to make the rope. cause if you think about it, if you get into the car and drive after you have being drinking you are killing yourself because who did this to yourself. well done! - i give this a 10/10 :)