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3rd Arm, Game center

Agency: 
Published/Aired: 
August 2011
Description: 

Rapid relief of insect bites and stings.

Advertising Agency: Publicis, Hong Kong
Creative Directors: Mark Birman, Kwong Chi Kit, Terry Cheng
Art Director: Kwong Chi Kit
Copywriter: Terry Cheng
Photographer: Benny Lam
Retoucher: Henry Chan

Comments (7)

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Highest Rated

MikeYikes's picture
MikeYikes
Activity Score 117

Very cool. Actually makes you feel the pain of an insect bite. Good art direction, great photography.

iambusy's picture
iambusy
Activity Score 2219

forced. if the situations were more insightful...as gaming you get one more chance... you can die n die n die..in a game.. so bad./

busy.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Forced? I think not. They exaggerate to make their point (in a subtle way). Lots of great advertising employs the same approach.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Excellent communication. Unexpected + relevant.

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

very good for me. I like the situation...

wonwaywoo's picture
wonwaywoo
Activity Score 91

great, good concept and insight !

shinobi's picture
shinobi
Activity Score 4

Cool. Only issue i have is he's playing the game wrong he shouldn't be using one finger!

MikeYikes's picture
MikeYikes
Activity Score 117

Very cool. Actually makes you feel the pain of an insect bite. Good art direction, great photography.

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