Anthisan: 3rd Arm, Game center

Rapid relief of insect bites and stings.

Advertising Agency: Publicis, Hong Kong
Creative Directors: Mark Birman, Kwong Chi Kit, Terry Cheng
Art Director: Kwong Chi Kit
Copywriter: Terry Cheng
Photographer: Benny Lam
Retoucher: Henry Chan
Published: August 2011

7 comments

iambusy's picture
iambusy
2219 pencils

forced. if the situations were more insightful...as gaming you get one more chance... you can die n die n die..in a game.. so bad./

busy.

thedesignaddict's picture
thedesignaddict
5393 pencils

Forced? I think not. They exaggerate to make their point (in a subtle way). Lots of great advertising employs the same approach.

thedesignaddict's picture
thedesignaddict
5393 pencils

Excellent communication. Unexpected + relevant.

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

very good for me. I like the situation...

wonwaywoo's picture
wonwaywoo
91 pencils

great, good concept and insight !

shinobi's picture
shinobi
4 pencils

Cool. Only issue i have is he's playing the game wrong he shouldn't be using one finger!

MikeYikes's picture
MikeYikes
117 pencils

Very cool. Actually makes you feel the pain of an insect bite. Good art direction, great photography.

Log in or register to post comments