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Mona Lisa

Agency: 
Published/Aired: 
October 2013
Description: 

Tumors change life. Not its value.
The medical staff working for Ant looks after 4000 cancer patients every day, in their own homes, for free, and with a qualitative standard equal to that of hospitals. This allows the sufferers to be comfortable in their familiar environment. By preserving the dignity of those who suffer we can defend the value of life.

Advertising Agency: Diaframma, Florence, Italy
Creative Director: Stefano Ginestroni
Art Director: Lorenzo Guagni
Copywriter: Lisa Cecconi
Illustrators: Martin & Rainone

Comments (10)

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Highest Rated

jimkuz's picture
jimkuz
Activity Score 410

Love it. Visual goes nicely with copy. Great Photoshop work.

Gorillad's picture
Gorillad
Activity Score 392

Catching the attention and telling its message. Nice

kleenex's picture
kleenex
Activity Score 43493

like the concept.

Ramat Ajala's picture
Ramat Ajala
Activity Score 788

Very focerd message. Mona Lisa would not be Mona Lisa without hair (and would probably have no value).

MindDrift's picture
MindDrift
Activity Score 1170

Why not? It's her look that made her famous, not her hair.

wave's picture
wave
Activity Score 464

booooooring

vlads's picture
vlads
Activity Score 539

More of Mona Lisa. Come on leave it alone. So forced.

alexajones's picture
alexajones
Activity Score 54

forced!

joelapompe's picture
joelapompe
Activity Score 3830

10 other ways to hijack Mona Lisa to discover in my book "100 visual ideas, 1000 great ads" http://www.maisonmoderne.lu/media/joe-la-pompe/

Mongoose's picture
Mongoose
Activity Score 4961

I will buy mona a wig!

Make the logo Bigger and the black, Darker!

jimkuz's picture
jimkuz
Activity Score 410

Love it. Visual goes nicely with copy. Great Photoshop work.

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