ANT: Mona Lisa

Tumors change life. Not its value.
The medical staff working for Ant looks after 4000 cancer patients every day, in their own homes, for free, and with a qualitative standard equal to that of hospitals. This allows the sufferers to be comfortable in their familiar environment. By preserving the dignity of those who suffer we can defend the value of life.

Advertising Agency: Diaframma, Florence, Italy
Creative Director: Stefano Ginestroni
Art Director: Lorenzo Guagni
Copywriter: Lisa Cecconi
Illustrators: Martin & Rainone
Published: October 2013

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10 comments

Gorillad's picture
Gorillad
394 pencils

Catching the attention and telling its message. Nice

kleenex's picture
kleenex
25556 pencils

like the concept.

Ramat Ajala's picture
Ramat Ajala
604 pencils

Very focerd message. Mona Lisa would not be Mona Lisa without hair (and would probably have no value).

MindDrift's picture
MindDrift
1079 pencils

Why not? It's her look that made her famous, not her hair.

wave's picture
wave
305 pencils

booooooring

vlads's picture
vlads
539 pencils

More of Mona Lisa. Come on leave it alone. So forced.

alexajones's picture
alexajones
54 pencils

forced!

joelapompe's picture
joelapompe
3430 pencils

10 other ways to hijack Mona Lisa to discover in my book "100 visual ideas, 1000 great ads" http://www.maisonmoderne.lu/media/joe-la-pompe/

Mongoose's picture
Mongoose
4981 pencils

I will buy mona a wig!

Make the logo Bigger and the black, Darker!

jimkuz's picture
jimkuz
404 pencils

Love it. Visual goes nicely with copy. Great Photoshop work.

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