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Mug

Agency: 
Published/Aired: 
February 2010
Description: 

Advertising Agency: McCann, Bangkok, Thailand

Ultra grip glove.

Chief Creative Officer: Martin Lee
Creative Director / Art Director: Supachai Toemtechatpong
Copywriter: Surakai Ngenmaneerongroj

Comments (13)

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Highest Rated

funky_frogii's picture
funky_frogii
Activity Score 2536

very nice...

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

bubblestheclownfish's picture
bubblestheclownfish
Activity Score 614

Nice. Really, really, really nice. All 3. The best part is even looking at the thumbnails I knew what they were for. The idea is perfectly represented here. It visually represents the absolute grip aspect without doing something cheesy like duct taping them or chaining them to the gloves. Also the visual white/yellow balance is perfect.

winamelia's picture
winamelia
Activity Score 24

simple and great!!

bknowlden's picture
bknowlden
Activity Score 3647

Love the idea, but this is the poorest execution of the campaign.

slowrider's picture
slowrider
Activity Score 648

nice campaign - thumbs up!!!

one should not take life so seriously - as one will not come out of it alive.

hilazon's picture
hilazon
Activity Score 150

very simple & clever

alejulimaty's picture
alejulimaty
Activity Score 842

this one is the only one I don´t like. it seems like one of those metal things people use to punch. the others are ok

mgriff21's picture
mgriff21
Activity Score 592

This campaign is good overall. I'd say this is the weakest one. The photoshop job is a little funky on the handles of the cup. But nice concept!

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

Jakarta Jack's picture
Jakarta Jack

Great campaign! Love it.

kagzmainah's picture
kagzmainah
Activity Score 631

love the campaign, but this doesn't look real...

yousef.k's picture
yousef.k
Activity Score 91

i like

vagdz's picture
vagdz
Activity Score 261

Love the idea.

cmotan's picture
cmotan
Activity Score 189

These are very clear. Good art direction...
Like 'em a lot.

funky_frogii's picture
funky_frogii
Activity Score 2536

very nice...

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

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