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25 comments

yessir's picture
yessir
18 pencils

Wowowo~~
Nice photo,nice idea, love it!

RicKurt's picture
RicKurt
14 pencils

bad work... you can see the reflexe on the black cells...

slammary's picture
slammary
216 pencils

Yes, even worse. It's on a desk! Rediculouse.

forpointsize's picture
forpointsize
65 pencils

nice artdirection... nice idea.. love it!!!!

Sir Edmund Adstein's picture
Sir Edmund Adstein
26 pencils

I really like it.
From the "super-sharp-cut-everything-even-tiny-stuff-knife-theme"
this is something different.
I agree about the reflection,
It's true you can see some sort of room there,
(good thing it's not the photo camera)
It would be better to give a more neutral finish
to the black balls.

puppiepoppy's picture
puppiepoppy
1636 pencils

Hmmnn...on the other hand, I'm kinda likin' the highly glossy reflection of the balls. It enhanced the solidness of the molecules, thus strengthening the concept!

Overall, I think they did a great job with the 3D execution of the main visual. They got some top notch artists there at Electric Art. Awesome!

lsadunb's picture
lsadunb
575 pencils

Nerdy guys would love that.

candleshades's picture
candleshades
19 pencils

your funny, thats 3d work, its not a photo at all

jonathanrioux's picture
jonathanrioux
86 pencils

The idea is there but the public and myself do not know what type of material is used for those molecules. I mean, is it that hard to cut this material with a knife.

puppiepoppy's picture
puppiepoppy
1636 pencils

The idea seems purely conceptual as we can't physically sees molecule. Therefore I guess I know why the balls have all the reflection, etc. It's a conceptual notion of having the finest cut!

Ya's picture
Ya
161 pencils

greaaaaaaaaaat

jungleraven's picture
jungleraven
291 pencils

no doubt, itz different frm al those "kind" of ads. gud wrk...

mrtalented's picture
mrtalented
2175 pencils

i saw similar campaign in thailand for same product. but changed to microscopic photo of different kind of cells, atoms and molecules.

personally i prefer that series, conceptually and visually.

puppiepoppy's picture
puppiepoppy
1636 pencils

Yeah, I saw a glimpse of that Thai campaign as well...but it's all cells. For me, cell is still can be observe thru naked eye but molecule is still the extreme of all and exist in physics theory only. So, slicing molecule would be the finest cut for me.

BTW, the images of the cells are not that great for premium kitchenware, don't you think? It's all about taste and brand's tone and mood.

raverus's picture
raverus
1478 pencils

shitty photography

puppiepoppy's picture
puppiepoppy
1636 pencils

Yeah man, shitty photography...but I'm Loving the 3D! Awesome molecule.

Rog's picture
Rog
6094 pencils

Love the "split the atom" vibe!
Polar cool idea.
Shines through all production quality brouhaha.

>>>> That's not an ad. THIS is an ad.

LetitbeKNOWN's picture
LetitbeKNOWN
36 pencils

You know that theres to many haters around when a fresh unique and different ad comes out, 2 people like it and then everyone wants to poke holes in it. Maybe the reflction was intended, maybe not the point is it looks good to its audience (Which wasnt directed to Art D's & Copywriters but rather the general public). Maybe you shold consider the fact that its a great idea with an execution that doesn't let it down. Some of you need to put a pencil back in your hand and get your work up here before you can raise the slightest fault. Holes can be found in all work its just as to wether it lets the idea down. HERE IT DOESN'T!

candleshades's picture
candleshades
19 pencils

oh some one is having a good sharp opinion here:)
i think this guy is right, there are great difference i taste, some like dali, some like picasso, some hate both of them, does that mean that they werent creative? ofcourse not, it means only that people are having different taste, u can never make every body like you
never ever, and think about it

Stigset's picture
Stigset
1456 pencils

Only problem is it doesn't look like real molecules, it looks like the plastic ones we had in school (especially with the room reflection in it), and that takes away the message a bit, because it isn't that extraordinary to cut trough plastic...

LetitbeKNOWN's picture
LetitbeKNOWN
36 pencils

Agreed, good to see a point and reason behind the criticism. suppose they could of explored the more microscopic looking execution but maybe they would of lost a few of us that aren't that science conscious. Here it is clearer to a broader audience but there is room for the message being compramised. Good point, FOR ME THE AD IS STILL WELL RESOLVED & AFFECTIVE.

A. J. SMITH's picture
A. J. SMITH
2838 pencils

I like the concept. But it will not be clear to alot of people.

Mantufayo's picture
Mantufayo
580 pencils

Tan afilados que pueden cortar moléculas plásticas de juguete
-----------------------------------------------------------------
"So sharp it can cut plastic moleculs shape toys"

Que se hable español!

Tomás's picture
Tomás
46 pencils

Pufff. Es el tercer aviso que veo que hace referencia a esas estructuras. (me acuerdo que uno era de chupa chups) Me parece mala la idea, y casera la foto.
------------------------------------------
Is the 3rd ad I see whith those structures (remember one of chupa chups) Bad idea, home made picture.

puppiepoppy's picture
puppiepoppy
1636 pencils

Hmmnn....this ad is selected as Finalist at World Press Awards and shortlisted at Clio Awards 2007.

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