Anlene: Wrist
Osteoporosis causes 1.7 million wrist fractures every year.
Advertising Agency: BBDO Guerrero/ Proximity Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez, Brandie Tan
Head of Art: Paul Anderson
Art Directors: Dennis Nierra, Brandie Tan
Copywriters: Meggy De Guzman, David Guerrero, Tin Sanchez
Producer: Al Salvador
Photographers: Paolo Gripo, Abet Bagay
Retoucher: Manny Vailoces
Illustrator: Cherrelle Consulta
Account managers: Francine Kahn-Gonzalez, Cindy Evangelista, Iking Uy
21 Comments
Wonderful hyperbolic imagery for effect: that fracture looks unlikely to be fixed by a pin and a cast.
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Love it. Allegedly, all those glass objects, resembling spine, pelvis, and wrist, were photographed as they were being shattered. You can tell they've been enhanced in Photoshop, but still. Great metonymy. The images look almost like X-rays.
Amazing graphics.
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I guess we are seeing the 1.7 million wrist fractures in one ad.
Anlene (Wrist, Spine and Pelvis) is quite the mesmerising visual experience.
Yikes!
I LOVE IT
I would have to say that the art direction is pretty cool. However, the copy doesn't do it justice. Cheers!
Graphic is great. Idea so so.
very very cool art direction
Pila
first idea
it's simple. That's a big difference.
fantastico!
commenting just to gather more pencils:-)
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At least those have an impact, they scare me. Good art direction.
I got nothing but a mind and a smile
Beautiful and makes me want to buy the product even though I don't have osteoporosis.
Wanna buy the product? Really?
Nice execution of the idea.
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silentdisturbance.
The ugly product graphic sticking out like a sore thumb in the upper right-hand corner turns a great image into a crummy ad.
good art work!
Great art direction!