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Straw

Agency: 
Published/Aired: 
October 2007
Description: 

Prevents osteoporosis.

Advertising Agency: BBDO Guerrero Ortega, Manila, The Philippines
Executive Creative Director: David Guerrero
Creative Director: James Bernardo
Art Director: Mich Uy
Copywriter: Tiffany King
Producer: Al Salvador
Accounts: Edg Samson, Natalie Ang, Nikki Del Carmen, Paolo Broma

Comments (16)

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Highest Rated

sherworm's picture
sherworm
Activity Score 32

¡ǝǝɹƃɐ ı

˙˙˙ǝdɐɥs ʇɐɥʇ ǝʞıl ʇou sı ǝuıɥɔ ʎɥʇlɐǝɥ˙˙˙ʇnq
60:50 03-01-7002 'ǝnʇ | pppɹɐɥɔıɹ

Sherworm_Balaguer

meng's picture
meng
Activity Score 54

Ooo! smart.

jakartatung's picture
jakartatung
Activity Score 94

I don't get it.

The straw is supposed to mean this brand will prevent osteoporosis, thus the 'straight' straw as the ad is forcing us to believe.

The analogy doesn't quite connect. The straw is a tool to siphon the milk up, not the result after drinking Anlene.

Sorry. If you would scam your way and show off on this site the insight/analogy at least must be correct.

joanna_monkey's picture
joanna_monkey
Activity Score 152

Year in and year out, an ad very similar to this comes out. Done to death. Next.

second_creator's picture
second_creator
Activity Score 754

okie dokie

copywriter

novel's picture
novel
Activity Score 190

siipppp

::son of mount malang::copywriter of The Drawing Squad
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

federika's picture
federika
Activity Score 50

done a million times before.

twelve_noon's picture
twelve_noon
Activity Score 617

first timer for me and I have to admit i like it (maybe it is because i also like bbdo guerrero's work overall)

joanna_monkey's picture
joanna_monkey
Activity Score 152

Copycat agency.

GillSans's picture
GillSans
Activity Score 84

I love when they dont put it litterally and make people think!
this is smart yes
..............
make it work

gmint7's picture
gmint7
Activity Score 2683

:::J:::

yes. i get it pretty quick
and the straw is mean SPINE.. not just any bone or "straightness"
jus to be clearer

i think it might work even without copy..

rite?

:::J:::

harleq's picture
harleq
Activity Score 14

quick smile on my face. nice

joanna_monkey's picture
joanna_monkey
Activity Score 152

Done ... many times in Epica.

Richarddd's picture
Richarddd
Activity Score 22

but...healthy chine is not like that shape...

*

Anonymous Author's picture
Anonymous Author
Activity Score 1541

First thought before reading headline was prevents impotence.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

chaddy velasco's picture
chaddy velasco
Activity Score 95

nice.

sherworm's picture
sherworm
Activity Score 32

¡ǝǝɹƃɐ ı

˙˙˙ǝdɐɥs ʇɐɥʇ ǝʞıl ʇou sı ǝuıɥɔ ʎɥʇlɐǝɥ˙˙˙ʇnq
60:50 03-01-7002 'ǝnʇ | pppɹɐɥɔıɹ

Sherworm_Balaguer

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