Anlene: Straw

Prevents osteoporosis.

Advertising Agency: BBDO Guerrero Ortega, Manila, The Philippines
Executive Creative Director: David Guerrero
Creative Director: James Bernardo
Art Director: Mich Uy
Copywriter: Tiffany King
Producer: Al Salvador
Accounts: Edg Samson, Natalie Ang, Nikki Del Carmen, Paolo Broma

16 comments

meng's picture
meng
54 pencils

Ooo! smart.

jakartatung's picture
jakartatung
94 pencils

I don't get it.

The straw is supposed to mean this brand will prevent osteoporosis, thus the 'straight' straw as the ad is forcing us to believe.

The analogy doesn't quite connect. The straw is a tool to siphon the milk up, not the result after drinking Anlene.

Sorry. If you would scam your way and show off on this site the insight/analogy at least must be correct.

joanna_monkey's picture
joanna_monkey
152 pencils

Year in and year out, an ad very similar to this comes out. Done to death. Next.

second_creator's picture
second_creator
754 pencils

okie dokie

copywriter

novel's picture
novel
190 pencils

siipppp

::son of mount malang::copywriter of The Drawing Squad
::http://rantingrasamala.multiply.com/::
::hidup adalah proses menuju kematian yang sempurna::

federika's picture
federika
50 pencils

done a million times before.

twelve_noon's picture
twelve_noon
617 pencils

first timer for me and I have to admit i like it (maybe it is because i also like bbdo guerrero's work overall)

joanna_monkey's picture
joanna_monkey
152 pencils

Copycat agency.

GillSans's picture
GillSans
84 pencils

I love when they dont put it litterally and make people think!
this is smart yes
..............
make it work

gmint7's picture
gmint7
2685 pencils

:::J:::

yes. i get it pretty quick
and the straw is mean SPINE.. not just any bone or "straightness"
jus to be clearer

i think it might work even without copy..

rite?

:::J:::

harleq's picture
harleq
14 pencils

quick smile on my face. nice

joanna_monkey's picture
joanna_monkey
152 pencils

Done ... many times in Epica.

Richarddd's picture
Richarddd
22 pencils

but...healthy chine is not like that shape...

*

Anonymous Author's picture
Anonymous Author
1541 pencils

First thought before reading headline was prevents impotence.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

chaddy velasco's picture
chaddy velasco
95 pencils

nice.

sherworm's picture
sherworm
32 pencils

¡ǝǝɹƃɐ ı

˙˙˙ǝdɐɥs ʇɐɥʇ ǝʞıl ʇou sı ǝuıɥɔ ʎɥʇlɐǝɥ˙˙˙ʇnq
60:50 03-01-7002 'ǝnʇ | pppɹɐɥɔıɹ

Sherworm_Balaguer

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