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Spine

Agency: 
Published/Aired: 
September 2010
Description: 

Osteoporosis causes 1.4 million spine fractures every year.

Advertising Agency: BBDO Guerrero/ Proximity Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez, Brandie Tan
Head of Art: Paul Anderson
Art Directors: Dennis Nierra, Brandie Tan
Copywriters: Meggy De Guzman, David Guerrero, Tin Sanchez
Producer: Al Salvador
Photographers: Paolo Gripo, Abet Bagay
Retoucher: Manny Vailoces
Illustrator: Cherrelle Consulta
Account managers: Francine Kahn-Gonzalez, Cindy Evangelista, Iking Uy

Comments (16)

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Highest Rated

Guest's picture
Guest

Great combination of idea and imagery. Product seems small in comparison, otherwise its a winner!

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Wonderful hyperbolic imagery for effect: that fracture looks more like a spinal apocalypse.

Write a wise saying and your name will live forever – Anonymous.

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www.twitter.com/@anonauth

Migzter13's picture
Migzter13
Activity Score 973

the ads look more like album covers for a metal rock band or something:P

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Cladman's picture
Cladman
Activity Score 74

really good

himanshu prabhakar's picture
himanshu prabhakar
Activity Score 471

Execution is fine but not relate .

Himanshu Prabhakar

shortafella's picture
shortafella
Activity Score 1063

this is a good example of ads that are good because of the way they look and not because of some fancy idea.

Guest's picture
Guest

And why saying 1.4 millions blablabla?
Looks like a donation speech but for a medicine....

And the packshot...... ugly one...

helvet.lang's picture
helvet.lang
Activity Score 128

And why saying 1.4 millions blablabla?
Looks like a donation speech but for a medicine....

And the packshot...... ugly one...

the ad which wasn't there

pierrelastname's picture
pierrelastname
Activity Score 2869

DONE!

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Link please.

thedesignaddict's picture
thedesignaddict
Activity Score 5403

Great Job. Spectacular art. Simple idea with a strong link to product.

Guest's picture
Guest

its ok

Jotacef's picture
Jotacef
Activity Score 219

Excelent piece of work....

Pila's picture
Pila
Activity Score 177

good

Pila

spacemanghandi's picture
spacemanghandi
Activity Score 156

I wonder what older people think of this? Although very good art direction.

Zeus's picture
Zeus
Activity Score 906

√√√√√√√√√√√√√√√√√√√√

Guest's picture
Guest

Great combination of idea and imagery. Product seems small in comparison, otherwise its a winner!

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