Anlene: Spine
Osteoporosis causes 1.4 million spine fractures every year.
Advertising Agency: BBDO Guerrero/ Proximity Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez, Brandie Tan
Head of Art: Paul Anderson
Art Directors: Dennis Nierra, Brandie Tan
Copywriters: Meggy De Guzman, David Guerrero, Tin Sanchez
Producer: Al Salvador
Photographers: Paolo Gripo, Abet Bagay
Retoucher: Manny Vailoces
Illustrator: Cherrelle Consulta
Account managers: Francine Kahn-Gonzalez, Cindy Evangelista, Iking Uy
16 Comments
Wonderful hyperbolic imagery for effect: that fracture looks more like a spinal apocalypse.
Write a wise saying and your name will live forever – Anonymous.
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the ads look more like album covers for a metal rock band or something:P
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
really good
Execution is fine but not relate .
Himanshu Prabhakar
this is a good example of ads that are good because of the way they look and not because of some fancy idea.
hopa, scuze
And why saying 1.4 millions blablabla?
Looks like a donation speech but for a medicine....
And the packshot...... ugly one...
And why saying 1.4 millions blablabla?
Looks like a donation speech but for a medicine....
And the packshot...... ugly one...
the ad which wasn't there
DONE!
Link please.
Great Job. Spectacular art. Simple idea with a strong link to product.
its ok
Excelent piece of work....
good
Pila
I wonder what older people think of this? Although very good art direction.
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Great combination of idea and imagery. Product seems small in comparison, otherwise its a winner!