Anlene: Spine

Osteoporosis causes 1.4 million spine fractures every year.

Advertising Agency: BBDO Guerrero/ Proximity Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez, Brandie Tan
Head of Art: Paul Anderson
Art Directors: Dennis Nierra, Brandie Tan
Copywriters: Meggy De Guzman, David Guerrero, Tin Sanchez
Producer: Al Salvador
Photographers: Paolo Gripo, Abet Bagay
Retoucher: Manny Vailoces
Illustrator: Cherrelle Consulta
Account managers: Francine Kahn-Gonzalez, Cindy Evangelista, Iking Uy

Related videos by Shutterstock

16 comments

Anonymous Author's picture
Anonymous Author
1541 pencils

Wonderful hyperbolic imagery for effect: that fracture looks more like a spinal apocalypse.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Migzter13's picture
Migzter13
973 pencils

the ads look more like album covers for a metal rock band or something:P

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Cladman's picture
Cladman
74 pencils

really good

himanshu prabhakar's picture
himanshu prabhakar
473 pencils

Execution is fine but not relate .

Himanshu Prabhakar

shortafella's picture
shortafella
1055 pencils

this is a good example of ads that are good because of the way they look and not because of some fancy idea.

Guest's picture
Guest

And why saying 1.4 millions blablabla?
Looks like a donation speech but for a medicine....

And the packshot...... ugly one...

helvet.lang's picture
helvet.lang
62 pencils

And why saying 1.4 millions blablabla?
Looks like a donation speech but for a medicine....

And the packshot...... ugly one...

the ad which wasn't there

pierrelastname's picture
pierrelastname
2869 pencils

DONE!

thedesignaddict's picture
thedesignaddict
5329 pencils

Link please.

thedesignaddict's picture
thedesignaddict
5329 pencils

Great Job. Spectacular art. Simple idea with a strong link to product.

Guest's picture
Guest

its ok

Jotacef's picture
Jotacef
219 pencils

Excelent piece of work....

Pila's picture
Pila
177 pencils

good

Pila

spacemanghandi's picture
spacemanghandi
156 pencils

I wonder what older people think of this? Although very good art direction.

Zeus's picture
Zeus
912 pencils

√√√√√√√√√√√√√√√√√√√√

Guest's picture
Guest

Great combination of idea and imagery. Product seems small in comparison, otherwise its a winner!

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments