Anlene: Pelvis
Osteoporosis causes 1.6 million hip fractures every year.
Advertising Agency: BBDO Guerrero/ Proximity Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez, Brandie Tan
Head of Art: Paul Anderson
Art Directors: Dennis Nierra, Brandie Tan
Copywriters: Meggy De Guzman, David Guerrero, Tin Sanchez
Producer: Al Salvador
Photographers: Paolo Gripo, Abet Bagay
Retoucher: Manny Vailoces
Illustrator: Cherrelle Consulta
Account managers: Francine Kahn-Gonzalez, Cindy Evangelista, Iking Uy
11 Comments
Wonderful hyperbolic imagery for effect: I wince on behalf of anyone whose pelvis has 'fractured' like this.
Write a wise saying and your name will live forever – Anonymous.
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espectacular campanya. felicitats!
Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com
BEAUTIFUL BUT DONE!
then send a link
Link please.
Excellent job.
Good photoshop. A good series, good creative insight. I think this campaign easy to sale product
I like the execution and visual. Good photography, etc. But the idea/concept lacks any creative insight.
Bone is as fragile as glass? Wow, what an original thought... That said, this can totally work.
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THUMBS UP