Anlene: Pelvis

Osteoporosis causes 1.6 million hip fractures every year.

Advertising Agency: BBDO Guerrero/ Proximity Philippines
Chief Creative Officer: David Guerrero
Executive Creative Directors: Tin Sanchez, Brandie Tan
Head of Art: Paul Anderson
Art Directors: Dennis Nierra, Brandie Tan
Copywriters: Meggy De Guzman, David Guerrero, Tin Sanchez
Producer: Al Salvador
Photographers: Paolo Gripo, Abet Bagay
Retoucher: Manny Vailoces
Illustrator: Cherrelle Consulta
Account managers: Francine Kahn-Gonzalez, Cindy Evangelista, Iking Uy

11 comments

Anonymous Author's picture
Anonymous Author
1541 pencils

Wonderful hyperbolic imagery for effect: I wince on behalf of anyone whose pelvis has 'fractured' like this.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

paumarques's picture
paumarques
1314 pencils

espectacular campanya. felicitats!

Pau Marquès
(+34) 670 36 79 83
blogdepaumarques.blogspot.com

pierrelastname's picture
pierrelastname
2869 pencils

BEAUTIFUL BUT DONE!

Guest's picture
Guest

then send a link

thedesignaddict's picture
thedesignaddict
5393 pencils

Link please.

thedesignaddict's picture
thedesignaddict
5393 pencils

Excellent job.

quokkies's picture
quokkies
251 pencils

Good photoshop. A good series, good creative insight. I think this campaign easy to sale product

Guest's picture
Guest

I like the execution and visual. Good photography, etc. But the idea/concept lacks any creative insight.

Dzsoi's picture
Dzsoi
6312 pencils

Bone is as fragile as glass? Wow, what an original thought... That said, this can totally work.

Zeus's picture
Zeus
912 pencils

√√√√√√√√√√√√√√√√√√√√

estgene12's picture
estgene12
8 pencils

THUMBS UP

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