Anlene High Calcium Milk: Drink

Advertising Agency: BBDO Indonesia
Creative Director: Didit Indra
Art Director: Haris Budi Pranoto
Copywriter: Lydia Tarigan
Photographer: Anton Ismael
Digital Imaging: Steven Andre
Published: August 2007

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26 comments

bartwhite's picture
bartwhite
80 pencils

very funny!

Guest's picture
Guest

and very levis stretch ad done many years ago, I am sure creatives will pretend to not remember it.

maudhu's picture
maudhu

hehe,i like it.

Davosk's picture
Davosk
4833 pencils

This is nice work, simple, clean and clever.

CreepingFeature's picture
CreepingFeature
244 pencils

Never really linked calcium to flexibility. At least the ad makes the viewer pat him/her self on the back for figuring it out. Unless those are her hands and they're just gnarled from calcification.

Guest1234567890abcdefghijklmnopqrstuvwsyz's picture
Guest1234567890...

thats a very nice leg. lol.. hehe good idea guys

gienel's picture
gienel
339 pencils

yoga pose.. very good..

crut's picture
crut

wow....great...nice work....proud of the team :)

belqin's picture
belqin
29 pencils

Woww really very clever work ;)

amancia's picture
amancia

brilliant idea .....but on second thought what could the campaign extention be like ..... as in the other ads?
just wondering ;D

justpassingby's picture
justpassingby
1368 pencils

excellent and what i like about it is its so subtle

andré ™'s picture
andré ™

Nice ad, only one thing, I think she should be more concentrated opposite to smiling, so it would relate more with yoga.

kgeiger's picture
kgeiger
7016 pencils

No thank you.

ricatorre's picture
ricatorre
6 pencils

Gosto. So simple, so clever.

postsdesardinha.blogspot.com/

yulivan's picture
yulivan

Nice!!!, clean and so funny.

Guest's picture
Guest

urm.. it seems like the girl is paralyzed (thanx to Anlene!)....

fractalrene's picture
fractalrene
1506 pencils

Cool, althought am not sure about flexibility related to calcium.
The product shot is leaving the communication open, maybe you would like to place it facing inward and in the lower part of the layout.

bukara's picture
bukara

Indonesia, finally producing better and better ads after their first Lion.... keep up the good work yoh!! bag another Lion next year!!

lukmanauliadi's picture
lukmanauliadi

HEBATATATATATATATAT!!!!!
akhirnya iklannya masuk adsoftheworld!
saya sukak!
menurut saya yg paling bagus nih
pas liat2 pas magang

Corner Store's picture
Corner Store
229 pencils

Milk and feet? It might just be me but that's a bit gross.

Fk Mikenj's picture
Fk Mikenj
197 pencils

agree, but she cant drink it anyway ;)

saji PN's picture
saji PN

very nice, clean ad. The thought is very good. But there is some problems in this ad. They are showing this glass with milk it is not correct the perspective. its not correct the angle. milk is does'nt come out of the view in that angle of the glass. sorry this is only my point of view.
thanks regards

saji.PN
Art Director
Momenta,Qatar

julz's picture
julz
16 pencils

wow! nice, clean, simple concept.
I'm proud to be Indonesian. way to gooooo!!!

yonkironic's picture
yonkironic
50 pencils

it's kinda not polite drinking with legs,
u guys gotta be kidding

Gare's picture
Gare

Interchanging hands and feet isn't creative.
It's just not.
Every little has worn shoes on their hands.
That's something everyone thinks of.

Guest's picture
Guest

realy very good ad. But there is some problem product shot so little. it's my opinion otherwise excellent

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