ANJ National Association of Newspapers from Brazil: Press Freedom, 3

With free press, you know what is intended and what is just talk.

Advertising Agency: Fischer+Fala!, São Paulo, Brazil
Creative Directors: Victor Sant`Anna, Pedro Utzeri e Pedro Cappeletti
Art Directors: Guilherme Rácz, Maurício Perussi
Copywriters: Lucas Casão, Guilherme Moreira
Illustrators: Guilherme Rácz, Maurício Perussi
Photographer: Lucio Cunha

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14 comments

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Just a heads up Ivan, the dreamstime ad blocks my view of the showcased ad...but maybe just me cuz viewing on my Mobile

ivan's picture
ivan

Thanks! Will fix. Sorry!

Ivan Raszl, admin of AotW

Church Money's picture
Church Money
76 pencils

Beautiful and striking visual, but could use a stronger line to push this piece further. Also the website is so small it's nearly worthless here. The best ads in the world won't work if I don't know where to go now with my interest.

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

saumya's picture
saumya
196 pencils

nice. but i think its scm...

ad loving mad creative

kleenex's picture
kleenex
28016 pencils

I like the cutouts....

Bob.C's picture
Bob.C
1135 pencils

Wow Church Money you have good eyesight I was looking at it full view and didn't see the website, v good point

The cutout effect visually striking and works well, can't help thinking that there are too many layers where the text is (four). Pulling the "Free press..." line and logo out of that space, and using them in different way might have strengthened them.

atb2005's picture
atb2005
13567 pencils

So "what's intended" is coming out of his gut?

ace85le's picture
ace85le
3939 pencils

I love this series. I think the concept is strong and well executed. Love the message it sends.

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MidasTouch's picture
MidasTouch
1024 pencils

The concept is strong.
I like the treatment, too.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Manoma's picture
Manoma
1093 pencils

Too much words but very nice direction...

Glut's picture
Glut
3947 pencils

best of all is the whole art of the series!

antoniobac's picture
antoniobac
192 pencils

really good

smokinjoe's picture
smokinjoe
8 pencils

just a little readability issue on the small copy. the pale background kinda blends in with the color of the paper. but i really really like it.

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