ANJ: Beat up these

If we don't educate, someone educates.

ANJ's Newspaper in Education Program takes the news into the classrooms with the support of 60 newspapers from all around Brazil.

Advertising Agency: F/Nazca S&S, Sao Paulo, Brazil
Creative Directors: Eduardo Lima
Art Director: Joao Linneu
Copywriters: Eduardo Lima, Andre Kassu
Illustrator: Joao Linneu
Photographer: Archive
Published: December 2007


lsadunb's picture
575 pencils

This campaign is all about the art direction. The copy and idea are just OK.

sold's picture
3265 pencils

agree, the best comment is yours. dry, direct, clear, on the target.

cali coo's picture
cali coo
24 pencils

i think these are good. Well Done!

rocketman's picture
387 pencils

i like this campaign a lot. yes the copy could be better, maybe it's just the translation that's bad.
the first execution was a bit confussing for me, but the series works great.

Guest's picture

Esta é uma campanha da Associação Nacional de Jornais denunciando a má qualidade do sistema público de educação. Ela fala que se os jovens não forem educados pela escola, certamente serão pela criminalidade e delinqüência.


This is a campaign of the National Association of Newspapers denouncing the poor quality of the public education system. She says that if young people are not educated by the school, will certainly be the crime and delinquency.

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