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Sword

Published/Aired: 
December 2008
Description: 
Advertising Agency: Rediffusion DYR, Bangalore, India
Creative Directors: Minakshi Achan, Arun Kumar, Mukund Sharma
Art Directors: Samson Samuel, Akshay Shetty, Senda AP
Copywriter: Arun Shankar
Illustrator: Jayaraj Paul
Photographer: Kumaran Photography

Comments (47)

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Highest Rated

Guest's picture
Guest

CAREFUL WHAT YOU STEAL...

Guest's picture
Guest

nice.

izmild's picture
izmild
Activity Score 770

Ya Very nice. Awesome...

Guest's picture
Guest

very nice!!!

Guest's picture
Guest

too good

Davosk's picture
Davosk
Activity Score 4815

Great art.

Guest's picture
Guest

yeah looks nice. but for me this would be better without the line. animation studios says it all and "careful what you think" makes no sense outside the campaign

desailly's picture
desailly
Activity Score 470

I know. I found it on my doormat this morning as I was leaving the house, and it made no sense at all.

Guest's picture
Guest

looks nice. but better without that line. animation says it all and "careful what you think" makes no sense outside the campaign

karan raghav's picture
karan raghav
Activity Score 210

amazing

Guest's picture
Guest
Guest's picture
Guest

Ouch, no shame!

Guest's picture
Guest

This is why I love this place: a score of "oooooo nice!" comments that ram right up to "Look, a direct copy of something done in 2006".

Guest's picture
Guest

Shouldn't it be "careful WITH what you think?"

teenie's picture
teenie
Activity Score 1894

I think it's supposed to be "Careful what you think UP".

Guest's picture
Guest

has been done by a Brazilian agency, and a German student. both are combined here

Misstree's picture
Misstree
Activity Score 425

I think the line adds value. It's saying...be careful what you think, coz it can come alive in our animation studio. Definately better with the line...n fab art...very international.

Way 2 go, Sam! :)

.............................

Not all who wander are lost.

Guest's picture
Guest

thanks misstree

Guest's picture
Guest

whole idea is copy...100% copy... Same...same...same...

Guest's picture
Guest

been done before....

Guest's picture
Guest

i am sure the team was not aware of the same campaign done years back. Its an unfortunate replica of the original campaign.

Guest's picture
Guest

Mere bhai copy marne se pehle dhoda sa dimag tho laga lo.

Guest's picture
Guest

LOL funny comment....

Davosk's picture
Davosk
Activity Score 4815

Everything is done.

jsantanaxp's picture
jsantanaxp
Activity Score 401

i remember this.
agency: Fischer América Comunicação Total (SHORT LIST / CANNES 2006)

-------------------------------------------
http://comunique9.blogspot.com

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http://www.comunique9.com.br

santosh.gopi06's picture
santosh.gopi06
Activity Score 26

Work is good, executed well but the line 'Careful what you think' is not happening and the placement of text is so bad

AdvMan's picture
AdvMan
Activity Score 299

Nice illustration, Good İdea

Fikir, tasarıma etkileyici bir boyut katmış

İyi Reklam, Kötü Reklam.
www.fik

AbbaSez's picture
AbbaSez
Activity Score 104

This one and the bull are by far the best executions. They pay the headline off much better. I would seriously consider cutting the campaign down - especially if you're entering them in award shows.

NatalieM's picture
NatalieM
Activity Score 1685

I would have liked to see the hands a bit more startled. Their placement now makes me think the artist was not phased at all when the art came alive.

Guest's picture
Guest

Love the illustration but i think copy is lost

sonucoues2002's picture
sonucoues2002
Activity Score 804

seen this so many times

Guest's picture
Guest

chupado

hellosurjeet's picture
hellosurjeet
Activity Score 16

Obviously, there is nothing new about d idea but i hope d creative team is also not claiming to produce an original idea here. They just want to show a work well done. But unfortunaely d copy is making no sense and d position of d hands could ve been better if we take into consideration d shock in d mind of d artist in such a situation.

-sehmi singh surjeet

Sehmi Singh Surjeet
Creative Director, New Delhi, India.

Guest's picture
Guest
Guest's picture
Guest

Good, but is the exactly same campaing made for a
studio called "Macacolandia" here in Brazil, in 2006

http://www.ccsp.com.br/busca/busca.php?SearchArea=novo&t=macacolandia&...

Guest's picture
Guest

Cool...i think its not so much about similarities but more about the purpose.
This concept suites the purpose more than the original & the art work is a lot better!
Nice work guys.

Guest's picture
Guest

hello minakshi,

brilliant work, but it'll be better to have macacolandia logo in it. this has already been done for macacolandia, brazil. its the winner of cannes 2006. do you want people to believe that you have not seen cannes 2006? then seriously its time you start looking at international work. may god bless you and your agency. for your informaton here is the link.

http://www.brainstorm9.com.br/2006/02/09/de-mais-vida-ao/

Guest's picture
Guest

CAREFUL WHAT YOU STEAL...

ziyad_pa's picture
ziyad_pa
Activity Score 105

copied! copied! copied!

see the link below
http://www.ziyadpa.com/ad/

this is the forwarded mail which i got from my friend 2-3 years back

Guest's picture
Guest

Its good, but isn´t a new idea

Guest's picture
Guest

mmmm

good, but isn´t new

Guest's picture
Guest

no comments ....lol

Guest's picture
Guest

done dona done done
www.ccsp.com.br/novo/pop_pecas.php?id=13897

think before u copy some thing minakshi & mukund
dont spoile ur agency image

sonucoues2002's picture
sonucoues2002
Activity Score 804

minakshi and mukund, think before you copy someones work
dont spoile ur agency image

Guest's picture
Guest

it copies brazen!!!

Jansmo's picture
Jansmo
Activity Score 2

Hi, I really like this and would like to use it for my banner. Please let me know if that is fine with you, thanks!

tausif's picture
tausif
Activity Score 99

Very Good One.!

-
tausif

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